Online Marketing by ME

LinkedIn hits 100M users worldwide

2011-04-03T16:00:00.001-07:00

http://ping.fm/jSDx5

LinkedIn hit a major milestone this week when its membership rolls passed the hundred million mark.

The popular social network for professionals and job seekers announced on Tuesday that it now has more than 100 million members worldwide. More than half of those members -- 56 million -- come from outside the United States.

LinkedIn: 5 Useful Tips to Leverage the Waking Giant

2011-04-03T15:54:00.001-07:00

http://ping.fm/61IQ6

I recently heard a CEO refer to LinkedIn as the sleeping giant of social networks. With last week's announcement of 100 million members, the SEC filing in January (in preparation of going public) and 2010 being LinkedIn's first profitable year since the company's eight-year existence -- I'd say the giant has awakened.

For those of us active on LinkedIn, it's obvious the company is moving aggressively. Even this week, you may have received an email invitation to spend your first $50 worth of advertising free of charge via LinkedIn Ads (formerly called DirectAds).

YouTube, Google, LinkedIn offer April Fool?s day gags

2011-04-03T15:53:00.001-07:00

http://ping.fm/8B2EJ

Not getting enough silliness from your friends for April Fool’s Day? Google, YouTube and LinkedIn have all contributed some new media takes on the April 1st routine.

YouTube, for instance, is offering the top viral videos of 1911.

Google has several entries in the April 1 joke lottery. For instance, there is this video of Google’s Product Manager, Paul McDonald introducing “Gmail motion.” It claims that using your computer camera and a spacial tracking algorithm, you can handle your gmail with body gestures alone.

2011-04-03T15:47:00.001-07:00

10 Must-Have Downloads for Facebook, LinkedIn, and Twitter

http://ping.fm/iGJw9

Your favorite social network--whether it's Facebook, LinkedIn, Twitter, or something else--is probably pretty capable on its own. After all, you likely spend plenty of time there already. But with the right app or add-on, your go-to social networks can become even better. Here are several apps, both desktop- and cloud-based, that will allow you to get more out of Facebook, LinkedIn, or Twitter. They'll help you save time, share more content, and connect with new people in new ways.

2011-04-03T15:45:00.001-07:00

Update Your Social Pages All at Once

http://ping.fm/A2qLi

TweetDeck
TweetDeck integrates Twitter, Facebook, Google Buzz, LinkedIn, Foursquare and MySpace in a useful column layout that helps you manage tweets, mentions, direct mentions, and popular Twitter topics. You can use TweetDeck on your desktop, smartphone and iPad. It also integrates photo posting and URL shortening services so you can post links to long URLs without using too much of your 140-character limit.

Seesmic
Seesmic lets you update multiple services at once, including just about any social network you can think of. It also features dozens of plug-ins that turn your Web browsing activities into more social -- or just more convenient -- experiences. For example, the Zappos plug-in lets you see what your friends are buying. Other plug-ins let you navigate YouTube, listen to Last.fm music, read and share your Google Reader feeds and translate your feeds into a different language. Seesmic works in Web browsers, on the desktop and on app phones.

2011-04-03T15:43:00.001-07:00

LinkedIn's Hoffman Defines Web 3.0 as Data

http://ping.fm/ce4fj

What's the definition of Web 3.0? Data, LinkedIn's Reid Hoffman said in a Wednesday afternoon keynote conversation.
Hoffman spoke Wednesday night at the Web 2.0 conference here, where he also talked about the value of data. "One of the really important things good Internet companies do is not ambush their users," he said in a conversation with AllThingsD's Liz Gannes.
According to Hoffman, Web 1.0 consisted of files, where users operated under pseudonyms in chat rooms. He defined Web 2.0 as the emergence of Web apps, where a community of users utilized their real name. Finally, there's Web 3.0 - unfortunately, the platform that it uses isn't a mobile one, but one that's predicated upon data, he said

2010-05-03T11:49:00.001-07:00

“I have NO TIME for Social Media,” I hear this all the time. However, You NEED to make time for Social Media and here is what you can do in Ten Minutes.

10 seconds: Go to your Facebook Account

10 seconds: Login

1 minute: Check through all of your alerts in the top left hand corner of your page.

3 minutes: Respond to all alerts (This will grow as you become more active, but as it grows you will be making sales and you will want to spend more time.)

1 minute: Your post of the day. It can be a photo or link or a question. Make it as open ended as possible so you will have people respond.

40 seconds: Look through your news feed and respond to one posting of someone else’s post.

5 minutes down – 5 minutes to go

10 seconds: Go to your Twitter Account

10 Seconds: Login

30 seconds: Check through posts that have mentioned your account.

2 minutes: Thank and respond to anyone who mentioned your account

2 minutes: Check through your direct messages and respond to any that need a response.

30 seconds: Create your post for the day.

This is very basic social media, but it will put you on the social media playing field and start the conversation with your possible clients and current clients. As your accounts start resulting in more leads you will want to commit more time. Don’t forget to include your website, Facebook, and Twitter account web addresses on all receipts, business cards, and marketing. It will make it easier for clients to contact you online. Come on you can give ten minutes a day to grow your business!!!!!

2010-03-18T19:44:00.001-07:00

What Social Media Users Want [STATS] http://ping.fm/Cnv7T

2010-03-18T10:39:00.001-07:00

Big Pharma Urges FDA to Adopt New Rules for Web Marketing http://ping.fm/cHqs0

2010-02-23T11:28:00.001-08:00

Social Media Sells Pancakes : It Can Sell for Your Business Too http://ping.fm/ouZho IHOP Free Pancakes

Social Media sells Pancakes: It can sell for your business too

2010-02-23T11:26:00.001-08:00

I saw three of my friends on Facebook post the free pancake special at IHOP, also known as the International House of Pancakes, which meant someone was doing something right in the Social Media Department at IHOP. When I investigated further I found the Press Release for the event from Wills Communications, Inc.:

MEDIA ALERT: Free Buttermilk Pancakes on February 23 at IHOP National Pancake Day Celebration to Benefit Children's Miracle Network and Other Local Charities Media Invited to Cover -- Satellite Feed Available GLENDALE, CA -- (MARKET WIRE) -- 02/22/2010 --

WHAT:
In celebration of National Pancake Day, IHOP restaurants
nationwide will offer each guest a free short stack of buttermilk
pancakes in an effort to raise awareness and funds for Children's
Miracle Network and other local charities.
This year, IHOP is hoping to stack up more donations than ever
before, with a goal to raise $1.75 million, for a total of
$5 million in five years with its National Pancake Day fundraising
effort. To find a local IHOP or to donate online, visit
www.ihoppancakeday.com

WHY:
For every delicious short stack of buttermilk pancakes served on
National Pancake Day, IHOP guests are invited to make a donation
to Children's Miracle Network, or other local charities.

WHEN: TUESDAY, FEBRUARY 23, 2010, 7 a.m. - 10 p.m.

WHERE: Participating IHOP restaurants nationwide.
Fun Facts From National Pancake Day 2009:
-- Pancake lovers donated nearly $1.5 million to children's charities, far
exceeding the fundraising goal.

-- IHOP served 2.5 million free pancakes on National Pancake Day 2009.

-- All of the free pancakes served on National Pancake Day 2009 would have
created a stack more than 20 miles high.

-- Since the inception of National Pancake Day in 2006, IHOP has raised
more than $3.25 million and given away more than 6.1 million pancakes
to support charities in the communities in which it operates.

-- National Pancake Day 2009 was IHOP's largest one-day event in the
company's 51-year history.

ABOUT IHOP For 51 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The first IHOP opened in Toluca Lake, Calif. in 1958, and as of September 30, 2009, there were 1,433 IHOPs in 50 states, Canada and Mexico. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).
***NOTE TO EDITORS: For centuries, the English have 'flipped' for pancakes in celebration of Shrove Tuesday, which heralds the beginning of fasting during Lent. Long ago, strict rules prohibited the eating of all dairy products during Lent so pancakes were made to use up the supply of eggs, milk, butter and other dairy products... hence the name Pancake Tuesday. While IHOP's National Pancake Day typically takes place on Shrove Tuesday, this year the company will host its free pancake event on Tuesday, February 23, extending the fundraising window by one week to maximize donations for Children's Miracle Network.

However it was this post from a friend on Facebook that informed me of the special.

I love this example because it proves that Social Media can have a more powerful effect than the typical Public Relations road map. News sources are inundated with Press Releases and getting someone to notice it is nearly impossible, but social media brings it straight to the masses with a niche giveaway, video, or _________ (fill in your creative idea for your business). It was my friends’ enthusiasm to share a day of free pancakes that caught my attention not a fancy TV Commercial, Radio Ad, or Press Release … and that is the power of Social Media for your business regardless of size. What can your business offer to have people so excited that they want to share it with all of their friends on Facebook, Twitter, and even old school email? Plan it today.

2010-01-05T07:47:00.001-08:00

How to say stupid things about social media http://ping.fm/PeUPE This made me laugh :D

2010-01-04T09:07:00.001-08:00

working on my Social Media Portfolio for Bridgepoint Education. Still working on the best way to organize it all.

2009-11-11T22:31:00.001-08:00

I was super pleased with the training at University of Redlands today. I love preaching the gospel of social media.

2009-11-09T13:47:00.001-08:00

View my Video Resume for BridgePoint Education - New Media Specialist http://ping.fm/jycxy

2009-11-09T12:50:00.001-08:00

Just applied for Bridgepoint Education Social Media Position. An awesome fit for me www.maryellengibson.com

MaryEllen Gibson - Perfect Position - New Media Specialist Bridgepoint Education - San Diego, CA 92128

2009-11-09T12:49:00.001-08:00

Due to Bridgepoint Education’s success with its leading-edge educational format, the position of New Media Specialist has been newly created. This position will be a key member of the Corporate Communications Department, working on behalf of Bridgepoint Education and its two academic institutions “Ashford University and University of the Rockies.

Reporting to the Director of Public Relations, the New Media Specialist (NMS) will identify, develop, and maintain meaningful relationships between Bridgepoint Education and its various online communities, including social media sites, blogs, and online reporters and producers. The NMS will use his/her core knowledge of online social networks to determine how new/social media can be strategically applied to support both communications efforts and the bottom line. In an effort to fulfill the company’s mission and goals, the NMS will execute a new media strategy to analyze and make informed recommendations to senior management regarding the company’s involvement in online communities and media sites. The NMS will also be directly involved with the development and management of our Online Media Rooms.

This is a newly created position that will place a heavy emphasis on the development of social media relationships and the ability to nurture those relationships through online communications. The NMS will use new media to tell the Bridgepoint/Ashford/Rockies story, utilizing blogs and podcasts to demonstrate the expertise of our management team and faculty members in order to attract media attention. He/she will be responsible for all new media outreach, will provide support for monitoring investor sites and financial communications sites, and will serve in a support role for traditional media relations and other external and internal communications functions to serve the company’s strategic goals. The NMS will also coordinate the authorized participation of employees, students, and other stakeholders on social media sites and will monitor what’s being said about Bridgepoint/Ashford/Rockies, providing valuable feedback to management.

Duties and responsibilities include researching and gathering feedback from various audiences; planning and executing communications processes that support key business goals and ensure message consistency throughout the organization; and meeting with management to identify and recommend goals and opportunities. The NMS will consistently monitor all social media outlets, measuring the results to verify that efforts have produced intended outcomes. The NMS will work with core groups within the organization “ including the IT and Marketing departments “ to help shape, direct and manage the nature of all information delivered to our online communities in a timely, accurate, compelling and engaging manner.

Responsibilities:

-Assist the Director of Public Relations in the development and implementation of new media relations initiatives
-Create online community guidelines and methods, as well as strategies to enforce them
-Create a voice for using the appropriate new media tactics, working to ensure proper representation, brand positioning, content strategy and messaging, and achieve internal consensus on the plan
-Know which new media tools to apply under which circumstances “determine what content to feature on blogs, discussion forums and other social media sites
-Build Online Media Rooms that will deliver our message, attract journalists, and serve as trusted sites for industry news
-Ensure that new and approved content is constantly being added to our sites
-Monitor and assess the social media conversations taking place about our organization and make recommendations on how to respond to the commentary
-Manage all new media channels of communication “Blogs, Twitter, YouTube, Facebook, MySpace
-Use blogging and other forms of online communication, as well as creative thinking, as a way to connect with new constituents
-Foster communication between members of our communities
-Supervise internal and external social media communities to increase corporate, campus, and employee involvement in our Bridgepoint/Ashford/Rockies communities
-Develop and execute a strategy on how to put out fires before they ever start
-Gain the trust and ear of our social communities
-Engage with our communities by posting messages, responding to questions, and moderating discussions
-Develop interactive programs such as contests for members of our social media communities
-Report progress, problems, and recommendations to management
-Manage analytics reports and membership data
-Serve in a support role to produce content for the Corporate Communications Department
-Assist with all corporate communications activities, as directed

Education & Experience:

-Bachelor’s degree required
-5-7 years of experience with demonstrated success in New/Social Media Communications “community building and maintenance, social media strategies and outreach
-Experience in Public Relations, Communications, Marketing, or a related field a plus
-Successful experience building, launching, and managing online communities
-Experience in Higher Education a plus
-Extreme proficiency with all social media tools “ the Internet, blogs, podcasts, webcasts, wikis
-Keen knowledge of the role social media can play in an organization’s communications strategy “ both the risks and the rewards
-Ability to develop new media focus, set strategy and tactical execution plans; analyze and report findings to management and make recommendations
-Active on social media platforms and proficient in establishing and tracking social media metrics
-Proven deep understanding and thought leadership in the areas of user psychology, new media, and social networking
-Ability to counsel internal constituents on social media opportunities and best practices
-Excellent organizational skills with attention to detail and thorough follow-through
-Strong personal initiative, quick-learner, self-starter, mature, personable, ability to socialize in new situations and project a professional demeanor at all times
-Demonstrate excellent overall communication skills and have a creative, innovative, and ahead-of-the-curve approach and mindset, all while demonstrating good judgment
-Ability to see the “big picture”, be a team player, and work independently
-Must be flexible with the ability to multi-task and adjust to frequently changing priorities in a fast-paced working environment
-Experience writing news releases, making presentations, and working with the media a plus
-Excellent verbal, written and interpersonal skills
-Design and Photoshop experience a plus

2009-11-09T07:30:00.001-08:00

Join me on Wed. for Facebook for Business. It is free http://ping.fm/4OpJe

2009-11-04T12:37:00.001-08:00

Google Adds New Social Media Features to Friend Connect http://ping.fm/BUiuf

2009-11-04T12:35:00.001-08:00

Casinos use social media sites to reach customers
http://ping.fm/ldgyr

2009-11-04T12:34:00.001-08:00

Social media not causing isolation after all http://ping.fm/cwoCB

2009-11-04T12:32:00.001-08:00

Mobile Social Media, America’s New Addiction http://ping.fm/AYmgZ

2009-11-02T11:10:00.001-08:00

Banning Social Media Is Counterproductive .... YESSSSS! http://ping.fm/AQi92

2009-11-02T11:09:00.001-08:00

Ten Things Social Media Can't Do http://ping.fm/f1cdw

2009-10-31T10:22:00.001-07:00

MaryEllen Gibson creates Video Resume for Barona Casino - Social Media Position http://ping.fm/Kz4B8

2009-10-30T21:57:00.001-07:00

The Perfect Position for me at Barona Casino. http://ping.fm/GU5EY

I found my perfect job at Barona Casino : SPECIALIST, SOCIAL MEDIA / WEB CONTENT

2009-10-30T21:46:00.001-07:00

This would be the perfect job for me the possibilities are endless. A casino & resort has endless items to blog, tweet , and post about. I am looking forward to a phone call from @baronacasino
This is the job description:
Responsible for leading and implementing Barona social media efforts and copywriting web content.
This position will report to the Internet Marketing Manager and will be responsible for outgoing communications, monitoring, responding and reporting across a variety of social media properties including, but not limited to: Twitter, Facebook, YouTube, MySpace, and Yelp. The Social Media Specialist is also the lead for Barona blogs, and will work with various Barona employees and management to manage content for Barona blogs. This is a hands-on position which will require an ability to multitask and use technology to enhance and expand the reach of Barona’s social media efforts. They will represent the “face” of Barona for social media.
TYPICAL WORKING CONDITIONS:
Minimum of 40 hours per week is required from Monday through Friday. This position may require additional hours before or after normal business hours, and may require additional time on usual days off. This position may share office space with one or more other employees.
ESSENTIAL FUNCTIONS:
• Works closely with the Internet Marketing Manager to manage Barona social media properties and helps drive social media strategy.
• Recommends and executes social media marketing campaigns to drive traffic, build awareness and support Barona online and offline programs.
• Maintains and updates information on Barona social media sites and accounts, and works with the Internet Marketing Technologist/Generalist to manage content on Barona.com to ensure consistent voice across online properties.
• Monitors mentions of Barona on third-party websites, and ensures content is accurate and up-to-date.
• Monitors conversations about Barona online; reports on conversations to Barona departments and management as needed, to help maintain and protect the Barona brand.
• Ensures social media programs and web content enhance Barona SEO efforts.
• Tracks Barona social media growth, performance, and customer/prospect participation. Provides ongoing reporting of social media efforts and results for internal departments.
• Leads cross-functional social media and blog team, and works closely with various departments across Barona to determine new content, promotions and community features. Establishes, monitors, and enforces standards within the social media team and communities.
• Launches and manages Barona blog including solicitation of content from across the organization.
• Stays abreast of social media industry trends and tracks competitors’ social programs, and educates teammates.
• Works with the Creative Services team and external vendors to create and implement graphics and video into social media efforts, and makes recommendations to enhance Barona websites.
• Assists in project management and implementation as needed; will work with the Internet Marketing Specialist to manage overflow projects.
• Assists in execution of marketing programs to achieve stated objectives.
• Maintains a level of professionalism to protect the Barona brand.
• Shows attention to detail and accuracy in work.
• Keeps Barona and customer proprietary information strictly confidential.
• Protects property assets through effective management of marketing materials and proprietary information in alignment with Barona guidelines, including but not limited, printed materials, verbal communication, emails, etc.
• Performs other duties as assigned.
NOTE: This description incorporates the most typical duties performed. It is recognized that other related duties not specifically mentioned may also be performed. The inclusion of those duties would not alter the overall evaluation of this occupation.
MINIMUM QUALIFICATIONS:
1. Two (2) years of experience in web content development/maintenance and implementation of social media programs; demonstrated experience in digital marketing (blogs, online communities) and use of social networking tools (Twitter, Facebook, MySpace, etc.) to promote business objectives.
2. High level of excitement, interest, and participation in the world of social media.
3. Outgoing personality who enjoys interacting with a variety of people.
4. Customer service oriented attitude.
5. Basic understanding of SEO principles.
6. Ability to contribute in multiple roles/levels in a fast-paced team environment.
7. Strong desire to do things “right” with attention to detail.
8. Excellent documentation and reporting skills.
9. Ability to work independently, be results-oriented, and have excellent time management skills.
10. Desire to provide excellent client service – this is on a Marketing Services Team.
11. Knowledge of HTML, CSS, Dreamweaver and all Microsoft Office software products
REQUIRED EDUCATION:
Bachelors degree in Marketing, PR, Business, or related field.
REQUIRED EXPERIENCE:
A minimum of 2 years of web/online experience with a focus on online community or social media initiatives. Experience with the analysis of web traffic data; Omniture SiteCatalyst a plus.

If anyone knows anyone over there , put in a good word for me.

It is so easy to contact me:
www.maryellengibson.com

2009-10-26T11:38:00.001-07:00

Social Media as a Recruiting Tool, Your Feedback.
http://ping.fm/qSpuo

2009-10-26T11:36:00.001-07:00

4 Reasons Your Organization Should Embrace Social Media http://ping.fm/8p4AF

2009-10-26T11:35:00.001-07:00

The New PPC: Paid Advertising in Social Media http://ping.fm/mPLlu

2009-10-22T10:06:00.001-07:00

Wondering what a Mash-Up is? http://ping.fm/hWcoz

2009-10-22T10:05:00.001-07:00

Social Media Articles by MaryEllen Gibson http://ping.fm/0JcvV

MaryEllen Gibson fits the description for the SEO & Social Media Marketing Manager at HubSpot

2009-10-21T16:04:00.001-07:00

MaryEllen Gibson fits the description for the SEO & Social Media Marketing Manager at HubSpot

She is an SEO freak.

She is using social media and content as part of her optimization strategy.

She is a recognized leader in the field

Her skills are world class.

She is the right person to become HubSpot's first SEO and Social Media marketing manager. She can be the SEO and Social Media guru at a company that is a leader in both areas.

As the SEO & Social Media Marketing Manager, she would be responsible for search engine optimization on all HubSpot sites and for HubSpot's social media and community presence. She could be evaluated based on her ability to grow organic search traffic and traffic from social media sites like LinkedIn, Twitter and Facebook. She would have enormous freedom to figure out how to do this. Possible strategies might include onpage optimization, targeted link building, new keyword targeting, increased content production, increased social media engagement, product development and anything else that she thinks will move the needle.

She would also be expected to innovate and publish -- to find new ways for businesses to rank in search engines and to share these innovations with other businesses via blog posts, how-to videos, webinars and public speaking. She would be responsible for building HubSpot's position as a thought leader in SEO and social media.

Here are a few more specific qualities she posses:
• Five plus years of professional search engine optimization experience.
• Active, robust accounts on Twitter, Facebook & Linkedin.
• An experienced and successful blogger.
• Startup or entrepreneurial experience .
• Highly analytical; she thrives in data-driven organizations. (MBAs are so that way)
• She is smarter than the hiring manager. More importantly, she isn’t afraid to hire people who are smarter than her.
• She has a chip on her shoulder. (You're ambitious, not complacent.)
• Intensity excites her.
• She is a people person.
• She gets things done.
• She’s a very creative thinker.
• She’s not afraid to do the heavy lifting required of any job that has enormous potential for growth.
• She’s agile. She doesn’t get hung up on projects that don't work; she can correct her direction quickly.
• She’s a quick learner.
• She understands HubSpot and what they do.
• She is fun to be around.

However as much as this job would be awesome. She has no desire to live in Massachusetts ……..BUMMER

However if your company is located on the West Coast she can offer these same outstanding social media & SEO skills to you.

Contact her today

www.maryellengibson.com

2009-10-21T15:45:00.001-07:00

What is Net neutrality ?? http://ping.fm/RzfGY

2009-10-21T15:34:00.001-07:00

My favorite Twitterisms http://ping.fm/8V05B

2009-10-21T15:33:00.003-07:00

What is a tag cloud? http://ping.fm/5qXvB

2009-10-21T15:33:00.001-07:00

What is UGC ? http://ping.fm/rxQHG

2009-10-21T15:31:00.001-07:00

All the Social Media Site Links you will ever need. http://ping.fm/PdF7X

2009-10-21T14:08:00.001-07:00

CIA to start spying on social media?
http://ping.fm/zHW7P

2009-10-21T13:56:00.001-07:00

Join us on Facebook. Social Media News http://ping.fm/z2NFN

2009-10-21T09:59:00.001-07:00

Have you ever head of Collective intelligence ? http://ping.fm/g2yJb

2009-10-21T09:57:00.001-07:00

What is Crowdsourcing ? http://ping.fm/lPoKE

2009-10-20T21:39:00.001-07:00

My Media Kit is done http://ping.fm/ViIjs

2009-10-20T21:38:00.001-07:00

What is " cloud computing " http://ping.fm/D8GtA

2009-10-20T21:36:00.001-07:00

What is an " API " ? http://ping.fm/reftd

2009-10-20T21:35:00.001-07:00

What does " Above the Fold " mean on a website? http://ping.fm/a5iyD

2009-10-20T12:13:00.003-07:00

Just signed up for Inbound Marketing University http://ping.fm/o6GkC . A free chance to grow my brain. #inbound

2009-10-20T12:13:00.001-07:00

Just signed up for Inbound Marketing University http://ping.fm/ssu8x . A free chance to grow my brain. #inbound

MaryEllen Gibson can be the subject matter expert for Mazda North American Operations (MNAO).

2009-10-19T21:44:00.001-07:00

www.maryellengibson.com

Her responsibilities will include:
the management, creation, direction and execution of Mazda’s on going social media strategy. She understands the social marketing space and is able to identify and communicate social media opportunities and create materials in support of social media executions supporting social media at various operational levels throughout Mexico, Canada and the United States. As a member of the digital marketing team the social media manager , MaryEllen Gibson, posses a thorough understanding of the social media space and its potential impact in other areas of digital marketing including but are not limited to:

• SEO/SEM. .
• She is an excellent communicator comfortable with writing, public speaking, supporting and training at all levels of the organization.
• MaryEllen Gibson is able to function autonomously in a fast paced dynamic environment providing clear direction and feedback with-in an agency supported team. She posses strong project management.

MaryEllen Gibson’s Essential Duties:

• Lead strategy/execution for social media activities/campaigns, and evaluate results in an ongoing basis.
• Set targets and timelines for social media programs and key initiatives while managing to the Mazda marketing calendar where feasible.
• Deploy social media programs and technology to create innovative and creative campaigns in support of product, brand, and marketing initiatives.
• Lead efforts to devise system(s) of measurements and key metrics to understand effectiveness in terms of social media penetration and impact of social media reputation and perceptions.
• Manage budget while hitting performance goals.
• Develop and maintain a process workflow that ensures consistent execution and delivery of social media marketing campaigns with creative and technology teams.
• Develop business requirements documents and marketing distribution plans for widgets and social media applications.
• Develop a set of best practices and devise recommended rules of engagement, helping to build social media capability worldwide.
• Stay abreast of social media tools and industry trends.
• Benchmark and research competitor and industry leaders in social media as a means to identify clutter free opportunities to strengthen the customers/prospects relationship with the Mazda brand.

MaryEllen Gibson’s Qualifications:

• Masters of Business Administration
• 8+ years of work experience in an interactive field
• Specific experience in managing an online community desired.
• Hands-on experience in managing and/or marketing digital properties, including but not limited to display marketing campaign, search (SEO and SEM), relevant experience interfacing with and utilizing social media tools sets:
(Facebook, MySpace, Flickr, Twitter, Ning, Stumbleupon and others), mobile applications and widgets.
• Website development project management experience
• Experience managing direct reports and or agency relationships required.
• Experience in Photoshop
• Experience with and demonstrated understanding of social media toolsets
• Excellent computer skills and an understanding of website technology, topology and user interface best practices.
• Experience with photography/videography and video editing tools
• Excellent communication and writing skills
• An understanding of the automotive industry and passion for Mazda products
• Ability to work with in a deadline oriented fast paced team environment

Are you looking for a Social Media Manager that Can:

2009-10-19T21:18:00.001-07:00

• Oversee your company’s presence across social networks, including the profiles of major
• Be responsible for creating engaging viral campaigns to promote your brands, as well as building out a social network in your specialty area

Key Responsibilities will include:

• Plan, manage, and execute social media campaigns
• Work with internal teams to create compelling viral campaigns to drive trainer and brand awareness
• Track and report performance on all social media efforts
• Research and propose new opportunities for social media marketing and advertising campaigns
• Effectively communicate and build internal and external relationships through social networking
• Investigate and implement new technologies, services and automation capabilities, and/or vendor solutions that enhance social media efforts.
• Develop plans to support new product launches and company initiatives
• Development of annual business plan for social media programs

Requirements:

• Masters of Business Administration MBA
• 8+ years previous online marketing experience
• 3+ years of social media marketing and advertising experience
• Thorough knowledge of how to maintain and grow a social media presence across array of networks and technologies
• Strong understanding of social media in relation to broader media mix
• Strong knowledge of user-generated content, Web video, and viral marketing on the Web

You have found the perfect Social Media Manager

www.maryellengibson.com
maryellengibson at gmail dot com

MaryEllen Gibson Can Be Your Next Senior Digital Media Manager

2009-10-19T14:21:00.001-07:00

Are you seeking a Senior Digital Media Manager who is directly responsible for the strategic planning, buying, and analysis of all digital media programs to attain company objectives and drive profitable sales growth. MaryEllen Gibson has a special focus on emerging media, including social media, blogging, mobile media, and online video marketing.

MaryEllen Can:

• Participate in the development of digital media and in overall broadcast, print, and digital strategy development to determine optimal spending/media mix to attain company objectives; drive profitable sales growth, traffic, new customer acquisition and brand loyalty/favorable brand opinion
• Manage the development of emerging media channels to gain a competitive advantage in the digital space, including digital advertising, paid search, social media, mobile development, online video
• Manage the integration of new media channels to existing media mix to maximize productivity of the advertising spend and increase visibility to target customers
• Manage the development of competitive intelligence & insights for use in strategic planning
• Review all activity for ROI and recommended changes to plan to improve ROI and key performance indicators
• Participate in and manage digital media planning and execution, including social, mobile, online media. Monitor competitive efforts and effect changes as needed.
• Day to day responsibility for participating in management of agencies.
• Collaborate with your business, Marketing, Merchants, Operations, Marketing Intelligence, Promotional Planning and other internal key stakeholders to develop and implement tactics to support strategic vision.
• Review budgets and timetables
• Provide financial oversight and budget recommendations of a digital media budgets for retail and other enterprise partners
• Provide monthly forecast and recommendations to ensure expenses are in line with plan
• Provide cost justification for incremental activity
• Review all activity for ROI and recommended changes to plan to improve ROI

MaryEllen Gibson has:
• 8 plus years of previous work related experience
• Has an advanced understanding of advertising and media industry trends/developments, and uses this knowledge to present business building strategies
• Well versed in all media: online advertising, social, SEM/SEO, broadcast, print. Has a thorough understanding of and actively participates in the media planning and buying process as it relates to strategic planning.
• Detailed understanding of the business and channel along the dimensions of: financials and measurement, organization; customer segments; infrastructure, sales channels , etc.
• Strong communication skills; external, and internal collaboration
• Proven ability to develop people and build strong teams
• Proven leadership skills and ability to influence others in order to achieve strategic vision
• Strong computer/technical skills
• Strong analytical and critical thinking skills
• Financial skills to manage media planning and budget responsibilities
• MBA Masters in Business Administration

Are you looking for

2009-10-19T14:10:00.001-07:00

Are you looking for a Social Media Manager? Here is what you need to look for http://htxt.it/2Evb

Top 25 Social Media

2009-10-19T14:09:00.001-07:00

Top 25 Social Media Sites that Businesses should be on http://htxt.it/RMeI

Did you need a list

2009-10-19T14:05:00.001-07:00

Did you need a list of all Social Media Networks? Here you go http://htxt.it/XSz1

San Diego Social Med

2009-10-19T12:51:00.003-07:00

San Diego Social Media Speaker: Contact today www.maryellengibson.com . She is ready to speak to your group.

Looking for a Social

2009-10-19T12:51:00.001-07:00

Looking for a Social Media Speaker? Contact MaryEllen Gibson www.maryellengibson.com

Temecula Social Medi

2009-10-19T12:50:00.001-07:00

Temecula Social Media Speaker : MaryEllen Gibson www.maryellengibson.com

Are you looking for

2009-10-19T12:49:00.001-07:00

Are you looking for someone to speak to your group about Social Media in San Diego, Riverside or Orange County? Contact MaryEllen today www.maryellengibson.com

MaryEllen Gibson Can Be Your Next Senior Digital Media Manager

2009-10-19T12:11:00.001-07:00

Are you seeking a Senior Digital Media Manager who is directly responsible for the strategic planning, buying, and analysis of all digital media programs to attain company objectives and drive profitable sales growth. MaryEllen Gibson has a special focus on emerging media, including social media, blogging, mobile media, and online video marketing. MaryEllen Can: • Participate in the development of digital media and in overall broadcast, print, and digital strategy development to determine optimal spending/media mix to attain company objectives; drive profitable sales growth, traffic, new customer acquisition and brand loyalty/favorable brand opinion • Manage the development of emerging media channels to gain a competitive advantage in the digital space, including digital advertising, paid search, social media, mobile development, online video • Manage the integration of new media channels to existing media mix to maximize productivity of the advertising spend and increase visibility to target customers • Manage the development of competitive intelligence & insights for use in strategic planning • Review all activity for ROI and recommended changes to plan to improve ROI and key performance indicators • Participate in and manage digital media planning and execution, including social, mobile, online media. Monitor competitive efforts and effect changes as needed. • Day to day responsibility for participating in management of agencies. • Collaborate with your business, Marketing, Merchants, Operations, Marketing Intelligence, Promotional Planning and other internal key stakeholders to develop and implement tactics to support strategic vision. • Review budgets and timetables • Provide financial oversight and budget recommendations of a digital media budgets for retail and other enterprise partners • Provide monthly forecast and recommendations to ensure expenses are in line with plan • Provide cost justification for incremental activity • Review all activity for ROI and recommended changes to plan to improve ROI MaryEllen Gibson has: • 8 plus years of previous work related experience • Has an advanced understanding of advertising and media industry trends/developments, and uses this knowledge to present business building strategies • Well versed in all media: online advertising, social, SEM/SEO, broadcast, print. Has a thorough understanding of and actively participates in the media planning and buying process as it relates to strategic planning. • Detailed understanding of the business and channel along the dimensions of: financials and measurement, organization; customer segments; infrastructure, sales channels , etc. • Strong communication skills; external, and internal collaboration • Proven ability to develop people and build strong teams • Proven leadership skills and ability to influence others in order to achieve strategic vision • Strong computer/technical skills • Strong analytical and critical thinking skills • Financial skills to manage media planning and budget responsibilities • MBA Masters in Business Administration

Your next Social Media Manager

2009-10-19T11:58:00.001-07:00

Is your business currently seeking a Social Media Manager to manage internal and external social media initiatives within the organization. Are you planning for this role to consult and develop innovative Social Media programs based on social media strategies, blogger relations and viral initiatives. MaryEllen Gibson can monitor commentary regarding agency and clients online through social networks, key blogs, twitter and forums. She also engages in and drives discussions related to business priorities on blogs and social networks while educating internal stakeholders on the uses of social media platforms staying constantly abreast of changes in social media outreach and developing ideas on future trends for distribution to clients and press. MaryEllen Gibson’s Qualifications: • 8 plus years of online marketing & social media with additional experience in the financial industry . • Related industry experience in digital marketing (blogs, online communities) and use of social networking tools - Twitter, Facebook to promote business objectives. • Superb communication and interpersonal skills • Independent, strategic and creative thinker who is a flexible team player willing to take on additional responsibilities if necessary. Contact MaryEllen Gibson www.maryellengibson.com maryellengibson at gmail dot com

MaryEllen Gibson is

2009-10-19T11:45:00.001-07:00

MaryEllen Gibson is Your Online Program Manager - Social Media & Community Strategy Description MaryEllen Gibson an online program manager will help lead your social media & community integration strategy and execution across your company. MaryEllen Gibson can: • Formulate your strategy and develop comprehensive plans of where and how social media and community integrations into your company and how it will take place • Posses a thorough understanding of social media and web 2.0 trends and their applicability to the dell.com website • Creatively leverage all available research, understand customer and business value drivers, identify and develop the key projects to execute against, partner both internally and externally to develop execution plans, and measure/quantify impact • Develop strong alignment with the various impacted business units along with comprehensive business case development • Partner with marketing, design, operations, IT, external vendors, and industry thought leaders • Manage and conduct internal and external customer usability/feedback sessions and surveys as needed • Evangelize the vision and sell the plans globally and business wide MaryEllen Gibson’s Qualifications • Strong Communication and partnering skills • Proven Leadership • Creativity • Organizational Agility • Drive for results • Leadership thru Influence • Strategic Agility • Ability to deal with ambiguity in a fast paced eBusiness environment • 8+ years relevant experience • MBA Masters of Business Administration

Is this Your Job Des

2009-10-19T11:30:00.001-07:00

Is this Your Job Description for a Strategic Marketing Manager? Here is your future Social Media Manager Social Media / Emerging Technology MaryEllen Gibson possesses a solid understanding of the social media world and social networking: blogs, networks, micro-blogging, wikis/collaborative software, podcasts etc. She is a true social media expert who has achieved documented success helping develop and build brands in the social space. She is also a subject matter expert on social media tools and has the ability to apply those tools in developing strategies that achieve business objectives. MaryEllen Gibson leads, participates and responds to conversations related to your brand even if they are critical or accusatory. Her collaboration with internal stakeholders such as Marketing, Legal, Customer Support, Product Development and others is responsible for ensuring tight integration with all company social media activities & initiatives. She measures the impact of social media on the overall marketing efforts and provides regular dashboard reports with actionable insights to management. Her Abilities: • Recommends and executes social media strategies that help achieve overall marketing objectives. • Writes and regularly updates your external social sites: Facebook pages/groups, LinkedIn group, MySpace, Twitter etc… • Recommends how you use social media tools/sites to develop a dialogue with consumers and drive your brand awareness and brand preference • Works effectively with cross-functional teams who are seeking ways to integrate social media within their programs; provides guidance, expert advice and strategies that fit within your overall marketing / communications strategy • She is eager to meet and exceed objectives and take on more responsibility • She has outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting aggressive deadlines • Has an outstanding ability to communicate results to management and operate in a fast paced environment • Knowledge and understanding of digital technology, new trends and the latest in social/mobile innovation • Demonstrates ability to integrate social media into broader marketing campaigns • Experienced in working with multiple agencies simultaneously (traditional & digital) • She has the ability to identify threats and opportunities within the user generated content space and make quick decisions and recommendations to management Her Skills: • Demonstrated creativity, engagement and collaboration within social media • Proven track record of listening & engaging with the online community and acting on their behalf • Understanding of search and its impact on social media content (SEO) • Experienced in integrating content into multiple social distribution channels • Proficient in using social listening tools such as Radian6 or Nielsen Buzz Metrics • Familiarity with Omniture & Google Web Analytics software • Proficient with Microsoft Office products • Excellent verbal and written communication skills and an ability to work independently or in a team environment • 8 years work experience in advertising, public relations & online marketing • MBA Masters of Business Administration You have found your Strategic Marketing Manager in MaryEllen Gibson Contact Her Today: www.maryellengibson.com maryellengibson at gmail dot com

Are you looking for

2009-10-19T10:22:00.001-07:00

Are you looking for a Social Media Manager ? Information and people are the most important assets companies have. Content Management and Social Media is revolutionizing the way companies and their employees, customers and partners interact with one another and information. As the innovation leader in Social Media, MaryEllen Gibson is extremely active in driving discussion and debate online and across the social media community. She is a rockstar who lives and breathes the social media world and has a solid understanding of all-things social networking: blogs, networks, microblogging, wikis/collaborative software, podcasts – she does it all. A true social media expert she has achieved business value results. Reputation management is the name of the game, and she is an All-Star. Responsibilities: • Day to day monitoring of all social media outlets: pages, sites, blogs, etc. • Contributing to and regularly updating our external social sites: Facebook pages/groups, LinkedIn group, MySpace page, Twitter, EMC One, etc. • Manages social networking programs to ensure business gets more than fair share of voice. • Directs voices across social media networks to post or respond or tweet on particular topics or in response to other posts/comments; builds “social media” coalitions for optimal results. • Uses social media during our key events (Twitter, Yammer, etc.) • Utilizes social media as a voice to market around key themes/messages that match our other marketing programs, product launches, etc. • Constantly communicates constructive and innovating suggestions on how we use social media tools/sites to increase our voice to market. Measures: • Measurable increase in share of voice overall. • Increasing numbers of tweets, posts, and other coverage month by month that discuss us and our topics of interest. Qualifications/Profile of desired individual: • A subject matter expert on social media tools — knows them, has used them all, understands differences, benefits, etc – and has ability and patience to educate internal audiences. • Someone who is strategically minded and would be the type of person a company would hire as a consultant to define/guide a social media strategy. • Someone with a network of bloggers/writer for contract hire. • Someone who is preferably a known name in the social media space (although not required). • Someone with a major passion for this as a day-to-day job and will think creatively about how to use these tools to our benefit, will proactively seek out new tools (e.g., Unisfair, Mozes, etc.). • Strong project management skills; excellent communication skills; ability to work with multiple contributors at various levels. • Public relations experience, a plus. • Planning and developing strategy around campaigns. • Understanding of B2B marketing. • MBA Masters of Business Administration Here name is MaryEllen Gibson and you can reach her today www.maryellengibson.com maryellengibson at gmail dot com

Are you looking for

2009-10-19T10:06:00.001-07:00

Are you looking for a Social Media / New Media Manager? Here she is! Are you looking for an individual who will lead the creative, marketing and monetization strategies for your company while also managing communication across a network of customers, consumers, clients and entrepreneurs? Are you seeking a super-energetic individual with passion for social networking and the expertise to design features that will attract people to their community? Do you want someone responsible for providing members with a variety of fun activities and compelling incentives to frequently participate in the community? You have found that person with MaryEllen Gibson Responsibilities: Oversee the design and implementation of social networking features, activities and events within the online game creation community Develop the monetization strategy for the community's micro-transactions, subscriptions, virtual goods, events, user-generated content stores, etc. Collaborate with clients to incorporate captivating social networking features into our design templates Produce blog updates, podcasts, videos, online posts and newsletters to promote the community, featured members, new content, etc. Produce blog updates, podcasts, videos, online posts and newsletters to promote the community, featured members, new content, etc. Establish an implementation strategy for 3rd party content that will enrich the overall user experience and keep the community fresh for frequent visitors Integrate features that sync with Facebook, MySpace, Twitter and other social networking websites Requirements: Leadership experience with the strategic planning and marketing of at least one successful online community Proven ability to create and execute online social media campaigns with growth a 30 day period and more as time goes on in a viral fashion Achievement of simultaneous and prominent placement on leading social news sites including: Digg, Fark, Mixx, Newsvine, Propeller, Reddit, Shoutwire, Sphinn, and Technorati Expertise publishing or participating on blogs, social news, video/photo sharing, social networking applications, widgets/gadgets, viral marketing campaigns and podcasts Experience implementing online monetization models and a strong familiarity of leading e-commerce systems and potential co-marketing partners Ability to quantitatively assess web analytics and data to adapt creative and business objectives in response to market feedback and user activity trends Comfortable working in a lean, start-up environment where thinking out of the box is strongly encouraged Also desirable: Experience designing social networking and/or online community features MBA Masters of Business Administration Contact MaryEllen Gibson at www.maryellengibson.com maryellengibson at gmail dot com

.D. Power and Associ

2009-10-16T10:08:00.001-07:00

.D. Power and Associates Reports; Embracing Social Media in Automotive Marketing is Critical to Changing Customer Perceptions http://htxt.it/SOFg

Watch out Google and

2009-10-16T10:07:00.001-07:00

Watch out Google and Adobe: Small business is warming to social media http://htxt.it/zLKB

5 Ways Social Media

2009-10-16T10:06:00.001-07:00

5 Ways Social Media is Changing Our Daily Lives http://htxt.it/AAHo

FTC publishes guidel

2009-10-16T10:05:00.001-07:00

FTC publishes guidelines for social media http://htxt.it/ZXBs

Facebook Dominates S

2009-10-16T10:04:00.001-07:00

Facebook Dominates Social Media Ads, Twitter And MySpace Irrelevant http://htxt.it/D0Td

Do small businesses

2009-10-15T19:22:00.001-07:00

Do small businesses use social networking? http://htxt.it/uZMC They should BE

As Facebook grows, T

2009-10-15T19:21:00.001-07:00

As Facebook grows, Twitter goes flat http://htxt.it/AaUW

War of the social ne

2009-10-15T19:20:00.001-07:00

War of the social networks takes a page from fiction http://htxt.it/CrCG

Twitter and Facebook

2009-10-15T19:19:00.001-07:00

Twitter and Facebook aid small firms http://htxt.it/Gapt

Companies seek socia

2009-10-15T19:18:00.001-07:00

Companies seek social media experts to keep online conversation rolling http://htxt.it/m9Tn

Setting Up a YouTube

2009-10-13T22:27:00.001-07:00

Setting Up a YouTube Account for Your Business http://htxt.it/55dx

Setting Up Wordpress

2009-10-13T22:26:00.001-07:00

Setting Up Wordpress for Your Business http://htxt.it/HEqj

Setting Up a You Tub

2009-10-13T22:25:00.001-07:00

Setting Up a You Tube Account for Your Business http://htxt.it/bsos

Set Up An Account on

2009-10-13T22:24:00.001-07:00

Set Up An Account on Twitter for Your Business Step by Step http://htxt.it/sSIH

Hands on Business So

2009-10-12T17:16:00.001-07:00

Hands on Business Social Media Training in Temecula , California. Join Wes and I www.getsocialgetpaid.com

ALMOST Every Social

2009-10-07T11:21:00.001-07:00

ALMOST Every Social Media site there is! http://htxt.it/iPlR

Are you looking for

2009-10-07T11:19:00.001-07:00

Are you looking for a Social Media Manager ? http://htxt.it/2pfj

Live: Analytics For

2009-10-07T11:05:00.001-07:00

Live: Analytics For Social Media http://htxt.it/wBPi

Study: Firms still i

2009-10-07T11:04:00.001-07:00

Study: Firms still invest in social media http://htxt.it/8bWG

Social media users �

2009-10-07T07:28:00.001-07:00

Social media users ‘more likely to conduct brand searches’ http://htxt.it/Kjsj

5 Reasons for Lawyer

2009-10-07T07:25:00.001-07:00

5 Reasons for Lawyers to Use Social Media http://htxt.it/CwAi

25 Social Media Sites YOUR Business Needs to be on.

2009-10-06T22:16:00.001-07:00

If you are a business you should be on at least these 25 Social Sites. Your customers are there waiting to find you and talk to you. Not sure what to do when you have these 25 sites? That is when you call me. 951-760-0964 1. Facebook 2. Twitter 3. LinkedIn 4. Del.icio.us 5. Digg 6. Blogger 7. Wordpress 8. Live Journal 9. Ning 10. Squidoo 11. YouTube 12. Newsvine 13. Stumble Upon 14. Plaxo 15. Gather 16. Get Satisfaction 17. Yelp 18. Wikipedia 19. Wet Paint 20. Yahoo Answers 21. Xing 22. Reddit 23. Technorati 24. Flickr 25. Google Local

Is your Business on

2009-10-06T20:29:00.001-07:00

Is your Business on the Top 25 Social Media Sites ? If not......when? http://htxt.it/TBjH

Top 25 Social Media

2009-10-06T13:59:00.001-07:00

Top 25 Social Media Sites for Business. How many are you on? http://htxt.it/031L

So How Many Social M

2009-10-06T11:33:00.001-07:00

So How Many Social Media Sites are there? Here are most of them at least http://htxt.it/GlDr

Take your Social Med

2009-10-06T10:30:00.001-07:00

Take your Social Media to the next step! www.getsocialgetpaid.com

Is Google a Social M

2009-10-05T14:03:00.001-07:00

Is Google a Social Media Company? http://htxt.it/fYU4

A- on my Stats class

2009-10-05T14:00:00.001-07:00

A- on my Stats class with only 4 more classes to finish my MBA 3.95 GPA so far :)

Colleges learn to li

2009-10-01T12:47:00.001-07:00

Colleges learn to live with social media http://htxt.it/IUeB

How to Mobilize Your

2009-10-01T12:46:00.001-07:00

How to Mobilize Your Social Media http://htxt.it/ItGi

Social Media Apps Fo

2009-10-01T12:45:00.001-07:00

Social Media Apps For CMS http://htxt.it/LMv1

Firms Get a Hand Wit

2009-10-01T09:36:00.001-07:00

Firms Get a Hand With Twitter, Facebook http://htxt.it/rLl3

BBC works on Social

2009-10-01T09:33:00.001-07:00

BBC works on Social Media strategy http://htxt.it/cz1Y

NBA sets Social Medi

2009-10-01T09:32:00.001-07:00

NBA sets Social Media Guidelines http://htxt.it/fuFe

How to Start Your Bl

2009-09-16T14:49:00.001-07:00

How to Start Your Blog For Free Using Jimdo http://htxt.it/keIO

Weekly Guide to Soci

2009-09-14T20:59:00.001-07:00

Weekly Guide to Social Media Conferences & Events http://htxt.it/5t5X