Search engine traffic is highly targeted. In B2B offerings through search engines are even higher than B to C. In B2B and B2C clients are looking for your products and services on their own, so they are ready to hear your business’s message. It is difficult to find a more qualified client than one that has search you out. These are my favorite reasons that SEM (Search Engine Marketing) is the best ROI for B2B:
- Non-Intrusive: Search marketing is a non-intrusive marketing tool. Most advertising, both online and offline, interrupts consumer behavior. If a user goes to a web site for info, up pops an intrusive ad. Reading a newspaper? Ads dominate and force articles to be continued on another page. With search engine marketing, the user is actively seeking your products, services, and information. They are delighted to be driven to your site.
- Voluntary: Search marketing is the result of user-originated behavior. Your visitors from search engines and directories have voluntarily clicked on your listing rather than any competitors, thus they are motivated to explore your offerings.
- Tracking: ROI is a easy to track with Pay Per Click. If you sell a product or service online than it can be tracked much easier than print, television, or radio
