How I fell into Marketing

For Ten years MaryEllen Gibson sold students on the importance of reading, writing, and mathematics. Showing students how the education acquired in her classroom would transform the lives they currently lead. She was marketing knowledge for years so the transformation to marketing director was not the stretch that many might believe.

“ I believe great educators are natural marketers, they must have outstanding presentation skills, techniques , and a sense of audience. They are faced daily with an audience that does not share their goals but must be moved through technique and sales that they share the same outcome. The outcome of success. It is really not that different from the outcomes of businesses” MaryEllen Gibson

MaryEllen was drawn to marketing while teaching because of her love of the information found on the internet. Graphic Design came first to enhance her teaching presentation. Web Design came next as a way to share information with fellow educators. Online Marketing was not far behind with the knowledge that putting something online was not enough. Audiences needed to be lead to the information online like bread crumbs left by Hansel and Gretel. MaryEllen started to research marketing because it made sense as an educator. She did not expect it to draw her to a new career, but the more she read the more she became hooked .