Wednesday, August 26, 2009

Are you thinking abo

Are you thinking about hiring a Social Media Manager ? Are you in the San Diego area? http://htxt.it/HycE

You can use Facebook

You can use Facebook and Twitter to promote your business, but do it gently. http://htxt.it/jYsv

Worldwide Weekly Rou

Worldwide Weekly Roundup - The best bits of social media http://htxt.it/HeZv

Is your social media

Is your social media strategy up to scratch? http://htxt.it/UBBo

Social Media Gives E

Social Media Gives Execs the Willies http://htxt.it/RPFM

The Problem With Soc

The Problem With Social Media 'Fans' http://htxt.it/AbXH

How E-mail Marketing

How E-mail Marketing and Social Media Can Work Together http://htxt.it/kDOg

Social Media can lea

Social Media can leave you unemployed http://htxt.it/ftAC

Are you looking for

Are you looking for a job? Try LinkedIn or Twitter http://htxt.it/RBHo

Lessons of Facebook,

Lessons of Facebook, Twitter http://htxt.it/hatO

Tuesday, August 25, 2009

I saw this job descr

I saw this job description and I thought this is so me so I applied Key Responsibilities * Direct responsibility for all of the company’s marketing initiatives with primary focus on online advertising (paid & organic search, social media, affiliate, email, viral) * Development and management of hundreds of SEM campaigns, with millions of keywords – responsible for maintaining minimum ROI with a high ad spend, in a highly competitive keyword market * Development and management of hundreds of social-network campaigns * Efficiently managing all marketing related contractors to ensure zero hours are wasted, projects are completed within deadlines, and ROI is positive * Prioritize multiple tasks effectively and perform a variety of deadline-driven projects * Identify and assess innovative sources and the value of non-web based new media opportunities, media sponsorships and strategic partnerships where appropriate * Work closely with finance department to report, analyze and optimize all marketing campaigns * Produce and analyze weekly, monthly and seasonal reports measuring ROI * Responsible for development of an internal online affiliate program – including managing and improving current relationships, as well as actively pursuing new ones * Development of all new marketing relationships, including assessing potential partners, negotiating contracts, and managing projects to ensure a positive ROI * Responsible for maintaining an open channel of communication with our customers through email and other initiatives.​ * Identify new advertising opportunities, negotiate terms and implement techniques for improving campaigns Qualifications * Must have - a minimum of 3 years online marketing experience * Extremely strong quantitative skills * Bachelor Degree with a focus in mathematics or business * Ability and desire to concurrently lead numerous tactical and strategic projects * Ability to efficiently utilize both highly skilled subordinates and interns * Ability to work in a fast-paced environment in a highly organized manner * Ability to handle multiple time-sensitive initiatives and competing priorities * Thorough understanding of profit and loss, ROI, and breakeven and sensitivity analysis * Excellent written, verbal communication, presentation and analytical skills * Goal oriented, self-directed and self-motivated within a team environment * Above all, to be considered the candidate must be success driven and exude excellence in all he/​she does, taking great pride in their work and doing everything within their power to reach their goals Personal Characteristics * Strategic and Tactical thinker * Honorable * Ambitious * Intelligent * Task Oriented * Entrepreneurial * Self-motivated * Ability to maintain order and organization in a chaotic environment

Monday, August 24, 2009

SOCIAL MEDIA AND THE

SOCIAL MEDIA AND THE WORKPLACE - A charter for the responsible use of social media http://htxt.it/kGQH

Make social networki

Make social networking relevant and productive http://htxt.it/LojI

The Many Rewards --

The Many Rewards -- and Risks -- of Social Media for Newspapers http://htxt.it/EbSF

When Big Brands Meet

When Big Brands Meet Social Media http://htxt.it/Ohnc

How social media can

How social media can hurt your career http://htxt.it/6fbV

Sunday, August 23, 2009

5 Ways to Spice Up Y

5 Ways to Spice Up Your Gmail Signature http://htxt.it/dCXZ

TWEET IDEAS: 13 Thin

TWEET IDEAS: 13 Things to Do on Twitter Besides Tweet http://htxt.it/xahR

The 10 Essential Soc

The 10 Essential Social Media Stories This Week http://htxt.it/F8jw

Avoiding social medi

Avoiding social media mistakes http://htxt.it/ZA5B

Friday, August 21, 2009

Avinash Kaushik on T

Avinash Kaushik on The Value of Social Media http://htxt.it/pVlh

Lets talk Social Med

Lets talk Social Media! Join me on Linkedin http://htxt.it/1Ih3

Analytics - Bounce R

Analytics - Bounce Rate: The Simply Powerful Metric http://htxt.it/IM6L

Creating a Data Driv

Creating a Data Driven Culture http://htxt.it/mYXn

Looking forward to :

Looking forward to : Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity http://htxt.it/5yUU

IBM to acquire analy

IBM to acquire analytics provider for $1.2 billion http://htxt.it/bolY

TweetMeme Bringing A

TweetMeme Bringing Analytics to the Retweet Table http://htxt.it/wBi8

Is your company look

Is your company looking for a Social Media Manager? Contact Me: http://htxt.it/7Yeu

Is your company look

Is your company looking for a Social Media Manager? Contact Me: www.maryellengibson.com

Social Media: Foster

Social Media: Fostering Creativity Online http://htxt.it/E2F6

social Media Do's an

social Media Do's and Don'ts. Do you agree? http://htxt.it/IeV4

The Social Media Rul

The Social Media Rules Are A-Changin' http://htxt.it/pWE6

Don't Tweet Like a G

Don't Tweet Like a Girl http://htxt.it/y6M7

Make Firefox Social:

Make Firefox Social: Four Social Media Add-Ons You'll Love http://htxt.it/5zhB

Thursday, August 20, 2009

Can Twitter prevent

Can Twitter prevent a movie from succeeding with Generation Y? http://htxt.it/4fAC

Nearly Half of Emplo

Nearly Half of Employers Use Social Networks for Screening Candidates http://htxt.it/2gWk

PLEASE CHECK MINE :)

PLEASE CHECK MINE :) : Employers increasingly turning to Facebook to check up on you http://htxt.it/Gsxq

Twitter Outcasts: @H

Twitter Outcasts: @Home, @Jobs, @Tos And @Privacy http://htxt.it/al6S

Social media as tool

Social media as tool for local governments http://htxt.it/RxEP

The big lure of soci

The big lure of social media: Its users http://htxt.it/b8AW

Wednesday, August 19, 2009

45% of Employers Now

45% of Employers Now Screen Social Media Profiles http://htxt.it/Er6V

And the Social Media

And the Social Media Strategy of the Year Goes To... http://htxt.it/mFv4

Here are 22 social m

Here are 22 social media policy examples and resources http://htxt.it/GgLf

Disagree : The socia

Disagree : The social media revolution is going nowhere http://htxt.it/qiky

Web Analytics Career

Web Analytics Career Advice: Play In The Real World! | Occam's Razor by Avinash Kaushik http://htxt.it/QRF1

MaryEllen Gibson Vid


MaryEllen Gibson Video Resume : Take a moment to view my new video resume

Social Media Engagem

Social Media Engagement - Good habits are hard to start! http://htxt.it/sRV9

Bosses crack down on

Bosses crack down on social networks amid leaks http://htxt.it/aU8w

Twitter forcing a st

Twitter forcing a strategy switch for businesses http://htxt.it/GVQr

Tuesday, August 18, 2009

Social networks shou

Social networks should be in your marketing plan http://htxt.it/9f6t

Because of the speed

Because of the speed in which social media enables communication, word of mouth now becomes world of mouth

GO HULU ! • Hulu h

GO HULU ! • Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009.

More buzz on @equalm

More buzz on @equalman and Social Media Stats http://htxt.it/NQFX

The Five Biggest Mis

The Five Biggest Mistakes in Measuring Social Media http://htxt.it/rQII

40% of Tweets Are Po

40% of Tweets Are Pointless Babble but 60% aren't http://htxt.it/0m2u

Give every customer

Give every customer a snapshot to share http://htxt.it/3TIr

Don't let them walk

Don't let them walk out the door without something to share http://htxt.it/quoB

The Five Ws of Socia

The Five Ws of Social Media Listening http://htxt.it/0AXU

Social Media Banned

Social Media Banned from College Stadiums ... fighting it won't make it go away http://htxt.it/2mwK

Social Media Stats f

Social Media Stats for your next presentation http://htxt.it/zFTq

I like @equalman Soc

I like @equalman Social Media Stuff http://htxt.it/K5mB

Not Social Media but

Not Social Media but great for San Diego Locals for the zoo http://htxt.it/uH8d

Join my new Facebook

Join my new Facebook Page http://htxt.it/yfLD and read status

Monday, August 17, 2009

The clash of search

The clash of search and social networking titans Read more: http://htxt.it/5Mi6

How to Find Out if H

How to Find Out if Hiring Managers Are Checking You Out http://htxt.it/qbob

Jobseekers and freel

Jobseekers and freelancers can use tools like Google Analytics to see if human resources departments are looking at their websites http://htxt.it/lM6n

Dear iPhone Users: Y

Dear iPhone Users: Your Apps are Spying on You http://htxt.it/VwCI

iGoogle Gets Social

iGoogle Gets Social – Google’s Social Media Obsession Continues http://htxt.it/gsrN

A great way to reach

A great way to reach citizens! Alachua County Joins Social Networks http://htxt.it/0sVI

Disagree with this a

Disagree with this article http://htxt.it/sIO8 SMO is just as powerful as SEO. The future is now.

The social networkin

The social networking of politics http://htxt.it/tXHk

What does "tribalisa

What does "tribalisation" mean in business? http://htxt.it/YB99

Facebook Grew Twice

Facebook Grew Twice As Fast As Twitter In July http://htxt.it/NiX8

STUDY: Two-Thirds of

STUDY: Two-Thirds of Marketers Now Use Social Media http://htxt.it/pVY9

Tweet your way to a

Tweet your way to a new job using social media http://htxt.it/kEfw

Saturday, August 15, 2009

Trying out www.hello

Trying out www.hellotxt.com compared to www.ping.fm . Want to see which one works for me.

Friday, August 7, 2009

Facebook, Twitter, LinkedIn, MySpace ... What? http://ping.fm/rN8Qr
More over-25s logging on to social networking sites http://ping.fm/nYEAs
Do 297 hospitals really use social media? Should you?
http://ping.fm/tSWwI
Should social media be used in education? YES http://ping.fm/iaBl5
Social Media Ban: Should Companies Join The Marines? http://ping.fm/IPX2w
Marine Corps Bans Social Media On Military Network http://ping.fm/VOfHj
What the **** is social media? http://ping.fm/X1Qds
Being True To Your Social Self http://ping.fm/jz5QH
Facebook pages for schools http://ping.fm/wLBF3
Kids Go Social http://ping.fm/h57qL
Twitter blackout left users feeling 'jittery,' 'naked' http://ping.fm/pIGM7
How to Use Social Media to Promote Your Business http://ping.fm/DxOq0

Thursday, August 6, 2009

Hacker attacks silence Twitter, slow Facebook http://ping.fm/wy4Dr
Hackers attack Twitter, Facebook also slows down
http://ping.fm/BB9MD
Customer gripes get fast action http://ping.fm/29lKo
Businesses Lack Social Media Policies http://ping.fm/929hm
Yes, Social Media is a huge part of my job search plan http://ping.fm/NUMzR
6 ways to leverage social media for smoother travel http://ping.fm/0ODt1
What's the Eye of the Social Media Storm? http://ping.fm/3YPDa

Tuesday, August 4, 2009

Social Media for Business http://ping.fm/IJ4Wr
Marines block social networks, concerned about security http://ping.fm/kCPmc