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I saw this job description and I thought this is so me so I applied Key Responsibilities * Direct responsibility for all of the company’s marketing initiatives with primary focus on online advertising (paid & organic search, social media, affiliate, email, viral) * Development and management of hundreds of SEM campaigns, with millions of keywords – responsible for maintaining minimum ROI with a high ad spend, in a highly competitive keyword market * Development and management of hundreds of social-network campaigns * Efficiently managing all marketing related contractors to ensure zero hours are wasted, projects are completed within deadlines, and ROI is positive * Prioritize multiple tasks effectively and perform a variety of deadline-driven projects * Identify and assess innovative sources and the value of non-web based new media opportunities, media sponsorships and strategic partnerships where appropriate * Work closely with finance department to report, analyze and optimize all marketing campaigns * Produce and analyze weekly, monthly and seasonal reports measuring ROI * Responsible for development of an internal online affiliate program – including managing and improving current relationships, as well as actively pursuing new ones * Development of all new marketing relationships, including assessing potential partners, negotiating contracts, and managing projects to ensure a positive ROI * Responsible for maintaining an open channel of communication with our customers through email and other initiatives.​ * Identify new advertising opportunities, negotiate terms and implement techniques for improving campaigns Qualifications * Must have - a minimum of 3 years online marketing experience * Extremely strong quantitative skills * Bachelor Degree with a focus in mathematics or business * Ability and desire to concurrently lead numerous tactical and strategic projects * Ability to efficiently utilize both highly skilled subordinates and interns * Ability to work in a fast-paced environment in a highly organized manner * Ability to handle multiple time-sensitive initiatives and competing priorities * Thorough understanding of profit and loss, ROI, and breakeven and sensitivity analysis * Excellent written, verbal communication, presentation and analytical skills * Goal oriented, self-directed and self-motivated within a team environment * Above all, to be considered the candidate must be success driven and exude excellence in all he/​she does, taking great pride in their work and doing everything within their power to reach their goals Personal Characteristics * Strategic and Tactical thinker * Honorable * Ambitious * Intelligent * Task Oriented * Entrepreneurial * Self-motivated * Ability to maintain order and organization in a chaotic environment