Saturday, October 31, 2009
Friday, October 30, 2009
I found my perfect job at Barona Casino : SPECIALIST, SOCIAL MEDIA / WEB CONTENT
This would be the perfect job for me the possibilities are endless. A casino & resort has endless items to blog, tweet , and post about. I am looking forward to a phone call from @baronacasino
This is the job description:
Responsible for leading and implementing Barona social media efforts and copywriting web content.
This position will report to the Internet Marketing Manager and will be responsible for outgoing communications, monitoring, responding and reporting across a variety of social media properties including, but not limited to: Twitter, Facebook, YouTube, MySpace, and Yelp. The Social Media Specialist is also the lead for Barona blogs, and will work with various Barona employees and management to manage content for Barona blogs. This is a hands-on position which will require an ability to multitask and use technology to enhance and expand the reach of Barona’s social media efforts. They will represent the “face” of Barona for social media.
TYPICAL WORKING CONDITIONS:
Minimum of 40 hours per week is required from Monday through Friday. This position may require additional hours before or after normal business hours, and may require additional time on usual days off. This position may share office space with one or more other employees.
ESSENTIAL FUNCTIONS:
• Works closely with the Internet Marketing Manager to manage Barona social media properties and helps drive social media strategy.
• Recommends and executes social media marketing campaigns to drive traffic, build awareness and support Barona online and offline programs.
• Maintains and updates information on Barona social media sites and accounts, and works with the Internet Marketing Technologist/Generalist to manage content on Barona.com to ensure consistent voice across online properties.
• Monitors mentions of Barona on third-party websites, and ensures content is accurate and up-to-date.
• Monitors conversations about Barona online; reports on conversations to Barona departments and management as needed, to help maintain and protect the Barona brand.
• Ensures social media programs and web content enhance Barona SEO efforts.
• Tracks Barona social media growth, performance, and customer/prospect participation. Provides ongoing reporting of social media efforts and results for internal departments.
• Leads cross-functional social media and blog team, and works closely with various departments across Barona to determine new content, promotions and community features. Establishes, monitors, and enforces standards within the social media team and communities.
• Launches and manages Barona blog including solicitation of content from across the organization.
• Stays abreast of social media industry trends and tracks competitors’ social programs, and educates teammates.
• Works with the Creative Services team and external vendors to create and implement graphics and video into social media efforts, and makes recommendations to enhance Barona websites.
• Assists in project management and implementation as needed; will work with the Internet Marketing Specialist to manage overflow projects.
• Assists in execution of marketing programs to achieve stated objectives.
• Maintains a level of professionalism to protect the Barona brand.
• Shows attention to detail and accuracy in work.
• Keeps Barona and customer proprietary information strictly confidential.
• Protects property assets through effective management of marketing materials and proprietary information in alignment with Barona guidelines, including but not limited, printed materials, verbal communication, emails, etc.
• Performs other duties as assigned.
NOTE: This description incorporates the most typical duties performed. It is recognized that other related duties not specifically mentioned may also be performed. The inclusion of those duties would not alter the overall evaluation of this occupation.
MINIMUM QUALIFICATIONS:
1. Two (2) years of experience in web content development/maintenance and implementation of social media programs; demonstrated experience in digital marketing (blogs, online communities) and use of social networking tools (Twitter, Facebook, MySpace, etc.) to promote business objectives.
2. High level of excitement, interest, and participation in the world of social media.
3. Outgoing personality who enjoys interacting with a variety of people.
4. Customer service oriented attitude.
5. Basic understanding of SEO principles.
6. Ability to contribute in multiple roles/levels in a fast-paced team environment.
7. Strong desire to do things “right” with attention to detail.
8. Excellent documentation and reporting skills.
9. Ability to work independently, be results-oriented, and have excellent time management skills.
10. Desire to provide excellent client service – this is on a Marketing Services Team.
11. Knowledge of HTML, CSS, Dreamweaver and all Microsoft Office software products
REQUIRED EDUCATION:
Bachelors degree in Marketing, PR, Business, or related field.
REQUIRED EXPERIENCE:
A minimum of 2 years of web/online experience with a focus on online community or social media initiatives. Experience with the analysis of web traffic data; Omniture SiteCatalyst a plus.
If anyone knows anyone over there , put in a good word for me.
It is so easy to contact me:
www.maryellengibson.com
This is the job description:
Responsible for leading and implementing Barona social media efforts and copywriting web content.
This position will report to the Internet Marketing Manager and will be responsible for outgoing communications, monitoring, responding and reporting across a variety of social media properties including, but not limited to: Twitter, Facebook, YouTube, MySpace, and Yelp. The Social Media Specialist is also the lead for Barona blogs, and will work with various Barona employees and management to manage content for Barona blogs. This is a hands-on position which will require an ability to multitask and use technology to enhance and expand the reach of Barona’s social media efforts. They will represent the “face” of Barona for social media.
TYPICAL WORKING CONDITIONS:
Minimum of 40 hours per week is required from Monday through Friday. This position may require additional hours before or after normal business hours, and may require additional time on usual days off. This position may share office space with one or more other employees.
ESSENTIAL FUNCTIONS:
• Works closely with the Internet Marketing Manager to manage Barona social media properties and helps drive social media strategy.
• Recommends and executes social media marketing campaigns to drive traffic, build awareness and support Barona online and offline programs.
• Maintains and updates information on Barona social media sites and accounts, and works with the Internet Marketing Technologist/Generalist to manage content on Barona.com to ensure consistent voice across online properties.
• Monitors mentions of Barona on third-party websites, and ensures content is accurate and up-to-date.
• Monitors conversations about Barona online; reports on conversations to Barona departments and management as needed, to help maintain and protect the Barona brand.
• Ensures social media programs and web content enhance Barona SEO efforts.
• Tracks Barona social media growth, performance, and customer/prospect participation. Provides ongoing reporting of social media efforts and results for internal departments.
• Leads cross-functional social media and blog team, and works closely with various departments across Barona to determine new content, promotions and community features. Establishes, monitors, and enforces standards within the social media team and communities.
• Launches and manages Barona blog including solicitation of content from across the organization.
• Stays abreast of social media industry trends and tracks competitors’ social programs, and educates teammates.
• Works with the Creative Services team and external vendors to create and implement graphics and video into social media efforts, and makes recommendations to enhance Barona websites.
• Assists in project management and implementation as needed; will work with the Internet Marketing Specialist to manage overflow projects.
• Assists in execution of marketing programs to achieve stated objectives.
• Maintains a level of professionalism to protect the Barona brand.
• Shows attention to detail and accuracy in work.
• Keeps Barona and customer proprietary information strictly confidential.
• Protects property assets through effective management of marketing materials and proprietary information in alignment with Barona guidelines, including but not limited, printed materials, verbal communication, emails, etc.
• Performs other duties as assigned.
NOTE: This description incorporates the most typical duties performed. It is recognized that other related duties not specifically mentioned may also be performed. The inclusion of those duties would not alter the overall evaluation of this occupation.
MINIMUM QUALIFICATIONS:
1. Two (2) years of experience in web content development/maintenance and implementation of social media programs; demonstrated experience in digital marketing (blogs, online communities) and use of social networking tools (Twitter, Facebook, MySpace, etc.) to promote business objectives.
2. High level of excitement, interest, and participation in the world of social media.
3. Outgoing personality who enjoys interacting with a variety of people.
4. Customer service oriented attitude.
5. Basic understanding of SEO principles.
6. Ability to contribute in multiple roles/levels in a fast-paced team environment.
7. Strong desire to do things “right” with attention to detail.
8. Excellent documentation and reporting skills.
9. Ability to work independently, be results-oriented, and have excellent time management skills.
10. Desire to provide excellent client service – this is on a Marketing Services Team.
11. Knowledge of HTML, CSS, Dreamweaver and all Microsoft Office software products
REQUIRED EDUCATION:
Bachelors degree in Marketing, PR, Business, or related field.
REQUIRED EXPERIENCE:
A minimum of 2 years of web/online experience with a focus on online community or social media initiatives. Experience with the analysis of web traffic data; Omniture SiteCatalyst a plus.
If anyone knows anyone over there , put in a good word for me.
It is so easy to contact me:
www.maryellengibson.com
Monday, October 26, 2009
Thursday, October 22, 2009
Wednesday, October 21, 2009
MaryEllen Gibson fits the description for the SEO & Social Media Marketing Manager at HubSpot
MaryEllen Gibson fits the description for the SEO & Social Media Marketing Manager at HubSpot
She is an SEO freak.
She is using social media and content as part of her optimization strategy.
She is a recognized leader in the field
Her skills are world class.
She is the right person to become HubSpot's first SEO and Social Media marketing manager. She can be the SEO and Social Media guru at a company that is a leader in both areas.
As the SEO & Social Media Marketing Manager, she would be responsible for search engine optimization on all HubSpot sites and for HubSpot's social media and community presence. She could be evaluated based on her ability to grow organic search traffic and traffic from social media sites like LinkedIn, Twitter and Facebook. She would have enormous freedom to figure out how to do this. Possible strategies might include onpage optimization, targeted link building, new keyword targeting, increased content production, increased social media engagement, product development and anything else that she thinks will move the needle.
She would also be expected to innovate and publish -- to find new ways for businesses to rank in search engines and to share these innovations with other businesses via blog posts, how-to videos, webinars and public speaking. She would be responsible for building HubSpot's position as a thought leader in SEO and social media.
Here are a few more specific qualities she posses:
• Five plus years of professional search engine optimization experience.
• Active, robust accounts on Twitter, Facebook & Linkedin.
• An experienced and successful blogger.
• Startup or entrepreneurial experience .
• Highly analytical; she thrives in data-driven organizations. (MBAs are so that way)
• She is smarter than the hiring manager. More importantly, she isn’t afraid to hire people who are smarter than her.
• She has a chip on her shoulder. (You're ambitious, not complacent.)
• Intensity excites her.
• She is a people person.
• She gets things done.
• She’s a very creative thinker.
• She’s not afraid to do the heavy lifting required of any job that has enormous potential for growth.
• She’s agile. She doesn’t get hung up on projects that don't work; she can correct her direction quickly.
• She’s a quick learner.
• She understands HubSpot and what they do.
• She is fun to be around.
However as much as this job would be awesome. She has no desire to live in Massachusetts ……..BUMMER
However if your company is located on the West Coast she can offer these same outstanding social media & SEO skills to you.
Contact her today
www.maryellengibson.com
She is an SEO freak.
She is using social media and content as part of her optimization strategy.
She is a recognized leader in the field
Her skills are world class.
She is the right person to become HubSpot's first SEO and Social Media marketing manager. She can be the SEO and Social Media guru at a company that is a leader in both areas.
As the SEO & Social Media Marketing Manager, she would be responsible for search engine optimization on all HubSpot sites and for HubSpot's social media and community presence. She could be evaluated based on her ability to grow organic search traffic and traffic from social media sites like LinkedIn, Twitter and Facebook. She would have enormous freedom to figure out how to do this. Possible strategies might include onpage optimization, targeted link building, new keyword targeting, increased content production, increased social media engagement, product development and anything else that she thinks will move the needle.
She would also be expected to innovate and publish -- to find new ways for businesses to rank in search engines and to share these innovations with other businesses via blog posts, how-to videos, webinars and public speaking. She would be responsible for building HubSpot's position as a thought leader in SEO and social media.
Here are a few more specific qualities she posses:
• Five plus years of professional search engine optimization experience.
• Active, robust accounts on Twitter, Facebook & Linkedin.
• An experienced and successful blogger.
• Startup or entrepreneurial experience .
• Highly analytical; she thrives in data-driven organizations. (MBAs are so that way)
• She is smarter than the hiring manager. More importantly, she isn’t afraid to hire people who are smarter than her.
• She has a chip on her shoulder. (You're ambitious, not complacent.)
• Intensity excites her.
• She is a people person.
• She gets things done.
• She’s a very creative thinker.
• She’s not afraid to do the heavy lifting required of any job that has enormous potential for growth.
• She’s agile. She doesn’t get hung up on projects that don't work; she can correct her direction quickly.
• She’s a quick learner.
• She understands HubSpot and what they do.
• She is fun to be around.
However as much as this job would be awesome. She has no desire to live in Massachusetts ……..BUMMER
However if your company is located on the West Coast she can offer these same outstanding social media & SEO skills to you.
Contact her today
www.maryellengibson.com
Tuesday, October 20, 2009
Just signed up for Inbound Marketing University http://ping.fm/o6GkC . A free chance to grow my brain. #inbound
Just signed up for Inbound Marketing University http://ping.fm/ssu8x . A free chance to grow my brain. #inbound
Monday, October 19, 2009
MaryEllen Gibson can be the subject matter expert for Mazda North American Operations (MNAO).
www.maryellengibson.com
Her responsibilities will include:
the management, creation, direction and execution of Mazda’s on going social media strategy. She understands the social marketing space and is able to identify and communicate social media opportunities and create materials in support of social media executions supporting social media at various operational levels throughout Mexico, Canada and the United States. As a member of the digital marketing team the social media manager , MaryEllen Gibson, posses a thorough understanding of the social media space and its potential impact in other areas of digital marketing including but are not limited to:
• SEO/SEM. .
• She is an excellent communicator comfortable with writing, public speaking, supporting and training at all levels of the organization.
• MaryEllen Gibson is able to function autonomously in a fast paced dynamic environment providing clear direction and feedback with-in an agency supported team. She posses strong project management.
MaryEllen Gibson’s Essential Duties:
• Lead strategy/execution for social media activities/campaigns, and evaluate results in an ongoing basis.
• Set targets and timelines for social media programs and key initiatives while managing to the Mazda marketing calendar where feasible.
• Deploy social media programs and technology to create innovative and creative campaigns in support of product, brand, and marketing initiatives.
• Lead efforts to devise system(s) of measurements and key metrics to understand effectiveness in terms of social media penetration and impact of social media reputation and perceptions.
• Manage budget while hitting performance goals.
• Develop and maintain a process workflow that ensures consistent execution and delivery of social media marketing campaigns with creative and technology teams.
• Develop business requirements documents and marketing distribution plans for widgets and social media applications.
• Develop a set of best practices and devise recommended rules of engagement, helping to build social media capability worldwide.
• Stay abreast of social media tools and industry trends.
• Benchmark and research competitor and industry leaders in social media as a means to identify clutter free opportunities to strengthen the customers/prospects relationship with the Mazda brand.
MaryEllen Gibson’s Qualifications:
• Masters of Business Administration
• 8+ years of work experience in an interactive field
• Specific experience in managing an online community desired.
• Hands-on experience in managing and/or marketing digital properties, including but not limited to display marketing campaign, search (SEO and SEM), relevant experience interfacing with and utilizing social media tools sets:
(Facebook, MySpace, Flickr, Twitter, Ning, Stumbleupon and others), mobile applications and widgets.
• Website development project management experience
• Experience managing direct reports and or agency relationships required.
• Experience in Photoshop
• Experience with and demonstrated understanding of social media toolsets
• Excellent computer skills and an understanding of website technology, topology and user interface best practices.
• Experience with photography/videography and video editing tools
• Excellent communication and writing skills
• An understanding of the automotive industry and passion for Mazda products
• Ability to work with in a deadline oriented fast paced team environment
Her responsibilities will include:
the management, creation, direction and execution of Mazda’s on going social media strategy. She understands the social marketing space and is able to identify and communicate social media opportunities and create materials in support of social media executions supporting social media at various operational levels throughout Mexico, Canada and the United States. As a member of the digital marketing team the social media manager , MaryEllen Gibson, posses a thorough understanding of the social media space and its potential impact in other areas of digital marketing including but are not limited to:
• SEO/SEM. .
• She is an excellent communicator comfortable with writing, public speaking, supporting and training at all levels of the organization.
• MaryEllen Gibson is able to function autonomously in a fast paced dynamic environment providing clear direction and feedback with-in an agency supported team. She posses strong project management.
MaryEllen Gibson’s Essential Duties:
• Lead strategy/execution for social media activities/campaigns, and evaluate results in an ongoing basis.
• Set targets and timelines for social media programs and key initiatives while managing to the Mazda marketing calendar where feasible.
• Deploy social media programs and technology to create innovative and creative campaigns in support of product, brand, and marketing initiatives.
• Lead efforts to devise system(s) of measurements and key metrics to understand effectiveness in terms of social media penetration and impact of social media reputation and perceptions.
• Manage budget while hitting performance goals.
• Develop and maintain a process workflow that ensures consistent execution and delivery of social media marketing campaigns with creative and technology teams.
• Develop business requirements documents and marketing distribution plans for widgets and social media applications.
• Develop a set of best practices and devise recommended rules of engagement, helping to build social media capability worldwide.
• Stay abreast of social media tools and industry trends.
• Benchmark and research competitor and industry leaders in social media as a means to identify clutter free opportunities to strengthen the customers/prospects relationship with the Mazda brand.
MaryEllen Gibson’s Qualifications:
• Masters of Business Administration
• 8+ years of work experience in an interactive field
• Specific experience in managing an online community desired.
• Hands-on experience in managing and/or marketing digital properties, including but not limited to display marketing campaign, search (SEO and SEM), relevant experience interfacing with and utilizing social media tools sets:
(Facebook, MySpace, Flickr, Twitter, Ning, Stumbleupon and others), mobile applications and widgets.
• Website development project management experience
• Experience managing direct reports and or agency relationships required.
• Experience in Photoshop
• Experience with and demonstrated understanding of social media toolsets
• Excellent computer skills and an understanding of website technology, topology and user interface best practices.
• Experience with photography/videography and video editing tools
• Excellent communication and writing skills
• An understanding of the automotive industry and passion for Mazda products
• Ability to work with in a deadline oriented fast paced team environment
Are you looking for a Social Media Manager that Can:
• Oversee your company’s presence across social networks, including the profiles of major
• Be responsible for creating engaging viral campaigns to promote your brands, as well as building out a social network in your specialty area
Key Responsibilities will include:
• Plan, manage, and execute social media campaigns
• Work with internal teams to create compelling viral campaigns to drive trainer and brand awareness
• Track and report performance on all social media efforts
• Research and propose new opportunities for social media marketing and advertising campaigns
• Effectively communicate and build internal and external relationships through social networking
• Investigate and implement new technologies, services and automation capabilities, and/or vendor solutions that enhance social media efforts.
• Develop plans to support new product launches and company initiatives
• Development of annual business plan for social media programs
Requirements:
• Masters of Business Administration MBA
• 8+ years previous online marketing experience
• 3+ years of social media marketing and advertising experience
• Thorough knowledge of how to maintain and grow a social media presence across array of networks and technologies
• Strong understanding of social media in relation to broader media mix
• Strong knowledge of user-generated content, Web video, and viral marketing on the Web
You have found the perfect Social Media Manager
www.maryellengibson.com
maryellengibson at gmail dot com
• Be responsible for creating engaging viral campaigns to promote your brands, as well as building out a social network in your specialty area
Key Responsibilities will include:
• Plan, manage, and execute social media campaigns
• Work with internal teams to create compelling viral campaigns to drive trainer and brand awareness
• Track and report performance on all social media efforts
• Research and propose new opportunities for social media marketing and advertising campaigns
• Effectively communicate and build internal and external relationships through social networking
• Investigate and implement new technologies, services and automation capabilities, and/or vendor solutions that enhance social media efforts.
• Develop plans to support new product launches and company initiatives
• Development of annual business plan for social media programs
Requirements:
• Masters of Business Administration MBA
• 8+ years previous online marketing experience
• 3+ years of social media marketing and advertising experience
• Thorough knowledge of how to maintain and grow a social media presence across array of networks and technologies
• Strong understanding of social media in relation to broader media mix
• Strong knowledge of user-generated content, Web video, and viral marketing on the Web
You have found the perfect Social Media Manager
www.maryellengibson.com
maryellengibson at gmail dot com
MaryEllen Gibson Can Be Your Next Senior Digital Media Manager
Are you seeking a Senior Digital Media Manager who is directly responsible for the strategic planning, buying, and analysis of all digital media programs to attain company objectives and drive profitable sales growth. MaryEllen Gibson has a special focus on emerging media, including social media, blogging, mobile media, and online video marketing.
MaryEllen Can:
• Participate in the development of digital media and in overall broadcast, print, and digital strategy development to determine optimal spending/media mix to attain company objectives; drive profitable sales growth, traffic, new customer acquisition and brand loyalty/favorable brand opinion
• Manage the development of emerging media channels to gain a competitive advantage in the digital space, including digital advertising, paid search, social media, mobile development, online video
• Manage the integration of new media channels to existing media mix to maximize productivity of the advertising spend and increase visibility to target customers
• Manage the development of competitive intelligence & insights for use in strategic planning
• Review all activity for ROI and recommended changes to plan to improve ROI and key performance indicators
• Participate in and manage digital media planning and execution, including social, mobile, online media. Monitor competitive efforts and effect changes as needed.
• Day to day responsibility for participating in management of agencies.
• Collaborate with your business, Marketing, Merchants, Operations, Marketing Intelligence, Promotional Planning and other internal key stakeholders to develop and implement tactics to support strategic vision.
• Review budgets and timetables
• Provide financial oversight and budget recommendations of a digital media budgets for retail and other enterprise partners
• Provide monthly forecast and recommendations to ensure expenses are in line with plan
• Provide cost justification for incremental activity
• Review all activity for ROI and recommended changes to plan to improve ROI
MaryEllen Gibson has:
• 8 plus years of previous work related experience
• Has an advanced understanding of advertising and media industry trends/developments, and uses this knowledge to present business building strategies
• Well versed in all media: online advertising, social, SEM/SEO, broadcast, print. Has a thorough understanding of and actively participates in the media planning and buying process as it relates to strategic planning.
• Detailed understanding of the business and channel along the dimensions of: financials and measurement, organization; customer segments; infrastructure, sales channels , etc.
• Strong communication skills; external, and internal collaboration
• Proven ability to develop people and build strong teams
• Proven leadership skills and ability to influence others in order to achieve strategic vision
• Strong computer/technical skills
• Strong analytical and critical thinking skills
• Financial skills to manage media planning and budget responsibilities
• MBA Masters in Business Administration
MaryEllen Can:
• Participate in the development of digital media and in overall broadcast, print, and digital strategy development to determine optimal spending/media mix to attain company objectives; drive profitable sales growth, traffic, new customer acquisition and brand loyalty/favorable brand opinion
• Manage the development of emerging media channels to gain a competitive advantage in the digital space, including digital advertising, paid search, social media, mobile development, online video
• Manage the integration of new media channels to existing media mix to maximize productivity of the advertising spend and increase visibility to target customers
• Manage the development of competitive intelligence & insights for use in strategic planning
• Review all activity for ROI and recommended changes to plan to improve ROI and key performance indicators
• Participate in and manage digital media planning and execution, including social, mobile, online media. Monitor competitive efforts and effect changes as needed.
• Day to day responsibility for participating in management of agencies.
• Collaborate with your business, Marketing, Merchants, Operations, Marketing Intelligence, Promotional Planning and other internal key stakeholders to develop and implement tactics to support strategic vision.
• Review budgets and timetables
• Provide financial oversight and budget recommendations of a digital media budgets for retail and other enterprise partners
• Provide monthly forecast and recommendations to ensure expenses are in line with plan
• Provide cost justification for incremental activity
• Review all activity for ROI and recommended changes to plan to improve ROI
MaryEllen Gibson has:
• 8 plus years of previous work related experience
• Has an advanced understanding of advertising and media industry trends/developments, and uses this knowledge to present business building strategies
• Well versed in all media: online advertising, social, SEM/SEO, broadcast, print. Has a thorough understanding of and actively participates in the media planning and buying process as it relates to strategic planning.
• Detailed understanding of the business and channel along the dimensions of: financials and measurement, organization; customer segments; infrastructure, sales channels , etc.
• Strong communication skills; external, and internal collaboration
• Proven ability to develop people and build strong teams
• Proven leadership skills and ability to influence others in order to achieve strategic vision
• Strong computer/technical skills
• Strong analytical and critical thinking skills
• Financial skills to manage media planning and budget responsibilities
• MBA Masters in Business Administration
Are you looking for
Are you looking for a Social Media Manager? Here is what you need to look for http://htxt.it/2Evb
Did you need a list
Did you need a list of all Social Media Networks? Here you go http://htxt.it/XSz1
San Diego Social Med
San Diego Social Media Speaker: Contact today www.maryellengibson.com . She is ready to speak to your group.
Looking for a Social
Looking for a Social Media Speaker? Contact MaryEllen Gibson www.maryellengibson.com
Are you looking for
Are you looking for someone to speak to your group about Social Media in San Diego, Riverside or Orange County? Contact MaryEllen today www.maryellengibson.com
MaryEllen Gibson Can Be Your Next Senior Digital Media Manager
Are you seeking a Senior Digital Media Manager who is directly responsible for the strategic planning, buying, and analysis of all digital media programs to attain company objectives and drive profitable sales growth. MaryEllen Gibson has a special focus on emerging media, including social media, blogging, mobile media, and online video marketing. MaryEllen Can: • Participate in the development of digital media and in overall broadcast, print, and digital strategy development to determine optimal spending/media mix to attain company objectives; drive profitable sales growth, traffic, new customer acquisition and brand loyalty/favorable brand opinion • Manage the development of emerging media channels to gain a competitive advantage in the digital space, including digital advertising, paid search, social media, mobile development, online video • Manage the integration of new media channels to existing media mix to maximize productivity of the advertising spend and increase visibility to target customers • Manage the development of competitive intelligence & insights for use in strategic planning • Review all activity for ROI and recommended changes to plan to improve ROI and key performance indicators • Participate in and manage digital media planning and execution, including social, mobile, online media. Monitor competitive efforts and effect changes as needed. • Day to day responsibility for participating in management of agencies. • Collaborate with your business, Marketing, Merchants, Operations, Marketing Intelligence, Promotional Planning and other internal key stakeholders to develop and implement tactics to support strategic vision. • Review budgets and timetables • Provide financial oversight and budget recommendations of a digital media budgets for retail and other enterprise partners • Provide monthly forecast and recommendations to ensure expenses are in line with plan • Provide cost justification for incremental activity • Review all activity for ROI and recommended changes to plan to improve ROI MaryEllen Gibson has: • 8 plus years of previous work related experience • Has an advanced understanding of advertising and media industry trends/developments, and uses this knowledge to present business building strategies • Well versed in all media: online advertising, social, SEM/SEO, broadcast, print. Has a thorough understanding of and actively participates in the media planning and buying process as it relates to strategic planning. • Detailed understanding of the business and channel along the dimensions of: financials and measurement, organization; customer segments; infrastructure, sales channels , etc. • Strong communication skills; external, and internal collaboration • Proven ability to develop people and build strong teams • Proven leadership skills and ability to influence others in order to achieve strategic vision • Strong computer/technical skills • Strong analytical and critical thinking skills • Financial skills to manage media planning and budget responsibilities • MBA Masters in Business Administration
Your next Social Media Manager
Is your business currently seeking a Social Media Manager to manage internal and external social media initiatives within the organization. Are you planning for this role to consult and develop innovative Social Media programs based on social media strategies, blogger relations and viral initiatives. MaryEllen Gibson can monitor commentary regarding agency and clients online through social networks, key blogs, twitter and forums. She also engages in and drives discussions related to business priorities on blogs and social networks while educating internal stakeholders on the uses of social media platforms staying constantly abreast of changes in social media outreach and developing ideas on future trends for distribution to clients and press. MaryEllen Gibson’s Qualifications: • 8 plus years of online marketing & social media with additional experience in the financial industry . • Related industry experience in digital marketing (blogs, online communities) and use of social networking tools - Twitter, Facebook to promote business objectives. • Superb communication and interpersonal skills • Independent, strategic and creative thinker who is a flexible team player willing to take on additional responsibilities if necessary. Contact MaryEllen Gibson www.maryellengibson.com maryellengibson at gmail dot com
MaryEllen Gibson is
MaryEllen Gibson is Your Online Program Manager - Social Media & Community Strategy Description MaryEllen Gibson an online program manager will help lead your social media & community integration strategy and execution across your company. MaryEllen Gibson can: • Formulate your strategy and develop comprehensive plans of where and how social media and community integrations into your company and how it will take place • Posses a thorough understanding of social media and web 2.0 trends and their applicability to the dell.com website • Creatively leverage all available research, understand customer and business value drivers, identify and develop the key projects to execute against, partner both internally and externally to develop execution plans, and measure/quantify impact • Develop strong alignment with the various impacted business units along with comprehensive business case development • Partner with marketing, design, operations, IT, external vendors, and industry thought leaders • Manage and conduct internal and external customer usability/feedback sessions and surveys as needed • Evangelize the vision and sell the plans globally and business wide MaryEllen Gibson’s Qualifications • Strong Communication and partnering skills • Proven Leadership • Creativity • Organizational Agility • Drive for results • Leadership thru Influence • Strategic Agility • Ability to deal with ambiguity in a fast paced eBusiness environment • 8+ years relevant experience • MBA Masters of Business Administration
Is this Your Job Des
Is this Your Job Description for a Strategic Marketing Manager? Here is your future Social Media Manager Social Media / Emerging Technology MaryEllen Gibson possesses a solid understanding of the social media world and social networking: blogs, networks, micro-blogging, wikis/collaborative software, podcasts etc. She is a true social media expert who has achieved documented success helping develop and build brands in the social space. She is also a subject matter expert on social media tools and has the ability to apply those tools in developing strategies that achieve business objectives. MaryEllen Gibson leads, participates and responds to conversations related to your brand even if they are critical or accusatory. Her collaboration with internal stakeholders such as Marketing, Legal, Customer Support, Product Development and others is responsible for ensuring tight integration with all company social media activities & initiatives. She measures the impact of social media on the overall marketing efforts and provides regular dashboard reports with actionable insights to management. Her Abilities: • Recommends and executes social media strategies that help achieve overall marketing objectives. • Writes and regularly updates your external social sites: Facebook pages/groups, LinkedIn group, MySpace, Twitter etc… • Recommends how you use social media tools/sites to develop a dialogue with consumers and drive your brand awareness and brand preference • Works effectively with cross-functional teams who are seeking ways to integrate social media within their programs; provides guidance, expert advice and strategies that fit within your overall marketing / communications strategy • She is eager to meet and exceed objectives and take on more responsibility • She has outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting aggressive deadlines • Has an outstanding ability to communicate results to management and operate in a fast paced environment • Knowledge and understanding of digital technology, new trends and the latest in social/mobile innovation • Demonstrates ability to integrate social media into broader marketing campaigns • Experienced in working with multiple agencies simultaneously (traditional & digital) • She has the ability to identify threats and opportunities within the user generated content space and make quick decisions and recommendations to management Her Skills: • Demonstrated creativity, engagement and collaboration within social media • Proven track record of listening & engaging with the online community and acting on their behalf • Understanding of search and its impact on social media content (SEO) • Experienced in integrating content into multiple social distribution channels • Proficient in using social listening tools such as Radian6 or Nielsen Buzz Metrics • Familiarity with Omniture & Google Web Analytics software • Proficient with Microsoft Office products • Excellent verbal and written communication skills and an ability to work independently or in a team environment • 8 years work experience in advertising, public relations & online marketing • MBA Masters of Business Administration You have found your Strategic Marketing Manager in MaryEllen Gibson Contact Her Today: www.maryellengibson.com maryellengibson at gmail dot com
Are you looking for
Are you looking for a Social Media Manager ? Information and people are the most important assets companies have. Content Management and Social Media is revolutionizing the way companies and their employees, customers and partners interact with one another and information. As the innovation leader in Social Media, MaryEllen Gibson is extremely active in driving discussion and debate online and across the social media community. She is a rockstar who lives and breathes the social media world and has a solid understanding of all-things social networking: blogs, networks, microblogging, wikis/collaborative software, podcasts – she does it all. A true social media expert she has achieved business value results. Reputation management is the name of the game, and she is an All-Star. Responsibilities: • Day to day monitoring of all social media outlets: pages, sites, blogs, etc. • Contributing to and regularly updating our external social sites: Facebook pages/groups, LinkedIn group, MySpace page, Twitter, EMC One, etc. • Manages social networking programs to ensure business gets more than fair share of voice. • Directs voices across social media networks to post or respond or tweet on particular topics or in response to other posts/comments; builds “social media” coalitions for optimal results. • Uses social media during our key events (Twitter, Yammer, etc.) • Utilizes social media as a voice to market around key themes/messages that match our other marketing programs, product launches, etc. • Constantly communicates constructive and innovating suggestions on how we use social media tools/sites to increase our voice to market. Measures: • Measurable increase in share of voice overall. • Increasing numbers of tweets, posts, and other coverage month by month that discuss us and our topics of interest. Qualifications/Profile of desired individual: • A subject matter expert on social media tools — knows them, has used them all, understands differences, benefits, etc – and has ability and patience to educate internal audiences. • Someone who is strategically minded and would be the type of person a company would hire as a consultant to define/guide a social media strategy. • Someone with a network of bloggers/writer for contract hire. • Someone who is preferably a known name in the social media space (although not required). • Someone with a major passion for this as a day-to-day job and will think creatively about how to use these tools to our benefit, will proactively seek out new tools (e.g., Unisfair, Mozes, etc.). • Strong project management skills; excellent communication skills; ability to work with multiple contributors at various levels. • Public relations experience, a plus. • Planning and developing strategy around campaigns. • Understanding of B2B marketing. • MBA Masters of Business Administration Here name is MaryEllen Gibson and you can reach her today www.maryellengibson.com maryellengibson at gmail dot com
Are you looking for
Are you looking for a Social Media / New Media Manager? Here she is! Are you looking for an individual who will lead the creative, marketing and monetization strategies for your company while also managing communication across a network of customers, consumers, clients and entrepreneurs? Are you seeking a super-energetic individual with passion for social networking and the expertise to design features that will attract people to their community? Do you want someone responsible for providing members with a variety of fun activities and compelling incentives to frequently participate in the community? You have found that person with MaryEllen Gibson Responsibilities: Oversee the design and implementation of social networking features, activities and events within the online game creation community Develop the monetization strategy for the community's micro-transactions, subscriptions, virtual goods, events, user-generated content stores, etc. Collaborate with clients to incorporate captivating social networking features into our design templates Produce blog updates, podcasts, videos, online posts and newsletters to promote the community, featured members, new content, etc. Produce blog updates, podcasts, videos, online posts and newsletters to promote the community, featured members, new content, etc. Establish an implementation strategy for 3rd party content that will enrich the overall user experience and keep the community fresh for frequent visitors Integrate features that sync with Facebook, MySpace, Twitter and other social networking websites Requirements: Leadership experience with the strategic planning and marketing of at least one successful online community Proven ability to create and execute online social media campaigns with growth a 30 day period and more as time goes on in a viral fashion Achievement of simultaneous and prominent placement on leading social news sites including: Digg, Fark, Mixx, Newsvine, Propeller, Reddit, Shoutwire, Sphinn, and Technorati Expertise publishing or participating on blogs, social news, video/photo sharing, social networking applications, widgets/gadgets, viral marketing campaigns and podcasts Experience implementing online monetization models and a strong familiarity of leading e-commerce systems and potential co-marketing partners Ability to quantitatively assess web analytics and data to adapt creative and business objectives in response to market feedback and user activity trends Comfortable working in a lean, start-up environment where thinking out of the box is strongly encouraged Also desirable: Experience designing social networking and/or online community features MBA Masters of Business Administration Contact MaryEllen Gibson at www.maryellengibson.com maryellengibson at gmail dot com
Friday, October 16, 2009
.D. Power and Associ
.D. Power and Associates Reports; Embracing Social Media in Automotive Marketing is Critical to Changing Customer Perceptions http://htxt.it/SOFg
Watch out Google and
Watch out Google and Adobe: Small business is warming to social media http://htxt.it/zLKB
Facebook Dominates S
Facebook Dominates Social Media Ads, Twitter And MySpace Irrelevant http://htxt.it/D0Td
Thursday, October 15, 2009
Companies seek socia
Companies seek social media experts to keep online conversation rolling http://htxt.it/m9Tn
Tuesday, October 13, 2009
Set Up An Account on
Set Up An Account on Twitter for Your Business Step by Step http://htxt.it/sSIH
Monday, October 12, 2009
Hands on Business So
Hands on Business Social Media Training in Temecula , California. Join Wes and I www.getsocialgetpaid.com
Wednesday, October 7, 2009
Tuesday, October 6, 2009
25 Social Media Sites YOUR Business Needs to be on.
If you are a business you should be on at least these 25 Social Sites. Your customers are there waiting to find you and talk to you. Not sure what to do when you have these 25 sites? That is when you call me. 951-760-0964 1. Facebook 2. Twitter 3. LinkedIn 4. Del.icio.us 5. Digg 6. Blogger 7. Wordpress 8. Live Journal 9. Ning 10. Squidoo 11. YouTube 12. Newsvine 13. Stumble Upon 14. Plaxo 15. Gather 16. Get Satisfaction 17. Yelp 18. Wikipedia 19. Wet Paint 20. Yahoo Answers 21. Xing 22. Reddit 23. Technorati 24. Flickr 25. Google Local
Is your Business on
Is your Business on the Top 25 Social Media Sites ? If not......when? http://htxt.it/TBjH
Top 25 Social Media
Top 25 Social Media Sites for Business. How many are you on? http://htxt.it/031L
So How Many Social M
So How Many Social Media Sites are there? Here are most of them at least http://htxt.it/GlDr
Monday, October 5, 2009
A- on my Stats class
A- on my Stats class with only 4 more classes to finish my MBA 3.95 GPA so far :)
Thursday, October 1, 2009
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