Monday, October 19, 2009
Are you looking for
Are you looking for a Social Media Manager ? Information and people are the most important assets companies have. Content Management and Social Media is revolutionizing the way companies and their employees, customers and partners interact with one another and information. As the innovation leader in Social Media, MaryEllen Gibson is extremely active in driving discussion and debate online and across the social media community. She is a rockstar who lives and breathes the social media world and has a solid understanding of all-things social networking: blogs, networks, microblogging, wikis/collaborative software, podcasts – she does it all. A true social media expert she has achieved business value results. Reputation management is the name of the game, and she is an All-Star. Responsibilities: • Day to day monitoring of all social media outlets: pages, sites, blogs, etc. • Contributing to and regularly updating our external social sites: Facebook pages/groups, LinkedIn group, MySpace page, Twitter, EMC One, etc. • Manages social networking programs to ensure business gets more than fair share of voice. • Directs voices across social media networks to post or respond or tweet on particular topics or in response to other posts/comments; builds “social media” coalitions for optimal results. • Uses social media during our key events (Twitter, Yammer, etc.) • Utilizes social media as a voice to market around key themes/messages that match our other marketing programs, product launches, etc. • Constantly communicates constructive and innovating suggestions on how we use social media tools/sites to increase our voice to market. Measures: • Measurable increase in share of voice overall. • Increasing numbers of tweets, posts, and other coverage month by month that discuss us and our topics of interest. Qualifications/Profile of desired individual: • A subject matter expert on social media tools — knows them, has used them all, understands differences, benefits, etc – and has ability and patience to educate internal audiences. • Someone who is strategically minded and would be the type of person a company would hire as a consultant to define/guide a social media strategy. • Someone with a network of bloggers/writer for contract hire. • Someone who is preferably a known name in the social media space (although not required). • Someone with a major passion for this as a day-to-day job and will think creatively about how to use these tools to our benefit, will proactively seek out new tools (e.g., Unisfair, Mozes, etc.). • Strong project management skills; excellent communication skills; ability to work with multiple contributors at various levels. • Public relations experience, a plus. • Planning and developing strategy around campaigns. • Understanding of B2B marketing. • MBA Masters of Business Administration Here name is MaryEllen Gibson and you can reach her today www.maryellengibson.com maryellengibson at gmail dot com
